Ritoznojčan – reintroducing in the market a quality wine from the past

Winegrowers and winemakers in Slovenska Bistrica have for years worked individually. The quality of their wine was not standardised and each of them was too small to make any significant progress as a business. They decided to join efforts and explore the potentials for reviving the 200-year tradition of Ritoznojčan wine. 12 wine growers and wine producers organized themselves in a consortium, shared practice and learned from examples in other wine producing regions. They developed the documentation and applied for legal protection as recognized traditional denomination (PTP) for the wine Ritoznojčan. They defined the production specifications and developed promotional tools.