The Onion Route in Eastern Estonia

The route and the network characterise the region around the shores of Lake Peipsi. The area has many attractions that up until now have been promoted by small individual entities which are completely unknown even in their own small country. The Onion Route is a good example of exploiting the potential of a region’s living cultural heritage and transforming an almost neglected area into a well-known multicultural tourism region. 

Four subsequent EAFRD funded projects helped develop this thematic tourist route, create common marketing tools and publicity materials for the Onion Route and promote them at exhibitions and fairs. LAG representatives were invited to the first roundtable discussions and further on they were included in the strategic decision making process.