The European Commission has approved 27 information programmes promoting a variety of EU agricultural products to EU and non-EU countries. The programmes have a total budget of EUR 77.4 million over three years.
Outgoing EU Agriculture Commissioner Dacian Cioloş said: "I am pleased to confirm our support for these new promotion programmes… I hope they will boost consumption and sales at this difficult time.”
The programmes were approved on 30 October 2014 following the adoption by the European Council of a related Regulation on 13 October 2014. The main objective of the Regulation is to enhance the competitiveness of the EU agricultural sector by increasing awareness of the merits of EU agricultural products and of the high standards applicable to production methods in the EU.
