A short supply-chain initiative in Romania is using a communication campaign that advocates healthy food choices to increase customer interest and loyalty.
Nutritional advantages of local fruit are explained in the Livezile Tasnadului project’s online outlet (which operates with the help from the Sud – Vest Satu Mare Local action Group). The communication campaign highlights the health attributes from antioxidants in apples and the mineral mix in dry or processed plumbs. Customers can order online providing more direct sales for the farmers involved and you can check out their website to see how something similar to this type of multi-benefit initiative might be possible to establish near you.
