Digital Agriculture

Digital marketing

Digital marketing can be an excellent potential source of business for the farm. Mobile devices and high-speed broadband can make it easier to get access to the internet. In addition, a wide range of mobile apps has opened the way to reach new customers, to set up webshops, to create a personal community on social media and to shorten the supply chain.

keywords: supply chains - marketing - logistics

 

Latest news
Published on Title Country Keywords
07/09/2022 Inspirational idea: Certification of Pesticide residue free fruit & veg Poland operational group, Pest / disease control, pesticide, pesticide residue, Plant production and horticulture, Supply chain, marketing and consumption
01/06/2022 ROSEWOOD4.0 Project final conference European Union agroforestry, digital innovation hub, digitisation, wood, Forestry, sustainability, Supply chain, marketing and consumption
08/04/2019 Multi-level strategies for digitising agriculture and rural areas European Union digitisation, value chain, precision farming, data-driven agriculture, information and communication technologies (ICT), rural development, rural economies, Supply chain, marketing and consumption
18/02/2019 Inspirational ideas: Food Value: online marketplace for local food chains European Union, Netherlands digitisation, business model, profitability, value chain, Food quality / processing and nutrition, added value product, Supply chain, marketing and consumption, logistics, short supply chain
08/01/2019 Digitising agriculture and rural areas European Union digitisation, value chain, precision farming, data-driven agriculture, information and communication technologies (ICT), rural development, rural economies, Supply chain, marketing and consumption
29/11/2018 Protein autonomy on the farm European Union, France, Pays de Loire arable farming, protein crop, Farming / forestry competitiveness and diversification, benchmarking, competitiveness, decision support system (DSS), profitability, General, operational group, Supply chain, marketing and consumption
29/11/2018 VirtualVet: farm data for animal health traceability European Union, Ireland AKIS, Animal husbandry and welfare, dairy cattle, data management, data sharing, digitisation, Farming / forestry competitiveness and diversification, business model, value chain, Supply chain, marketing and consumption
09/07/2018 Inspirational ideas: Digitisation to improve AKIS Finland AKIS, digitisation, benchmarking, decision support system (DSS), General, advisory service, data-driven agriculture, Supply chain, marketing and consumption
29/03/2018 "If you can measure it, you can manage it" - Improving farm resilience through benchmarking European Union digitisation, Farming / forestry competitiveness and diversification, benchmarking, decision support system (DSS), productivity, General, data-driven agriculture, innovation, Supply chain, marketing and consumption
29/03/2018 Inspirational ideas: Food traceability from honey to hive European Union honey bee, Biodiversity and nature management, food safety, Food quality / processing and nutrition, product traceability, Supply chain, marketing and consumption, General, innovation
EIP-AGRI activities
EIP-AGRI Events
Dates Title Country Keywords
12/12/2018 to 13/12/2018 EIP-AGRI seminar: Multi-level strategies for digitising agriculture and rural areas Belgium digitisation, value chain, precision farming, General, data-driven agriculture, information and communication technologies (ICT), rural development, rural economies, Supply chain, marketing and consumption
07/02/2017 to 08/02/2017 EIP-AGRI Workshop Tools for environmental farm performance Croatia digitisation, Farming / forestry competitiveness and diversification, benchmarking, Supply chain, marketing and consumption, decision support system (DSS), General, productivity, Farming practice, innovation, sustainability
22/06/2016 to 23/06/2016 EIP-AGRI seminar ‘Data revolution: emerging new business models in the agri-food sector’ Bulgaria digitisation, Farming / forestry competitiveness and diversification, business model, decision support system (DSS), precision farming, advisory service, Supply chain, marketing and consumption, marketing
Other European events
Dates Title Country Keywords
14/06/2022 to 15/06/2022 ROSEWOOD4.0 Project final conference Cataluña, Spain, Other agroforestry, digital innovation hub, digitisation, wood, Forestry, sustainability, Supply chain, marketing and consumption
Published on Title Country Keywords
06/10/2015 Benchmarking of Farm Productivity and Sustainability Performance digitisation, Farming / forestry competitiveness and diversification, benchmarking, decision support system (DSS), productivity, Farming practice, best practice, General, data-driven agriculture, Supply chain, marketing and consumption
Projects
Published on Title Country Keywords
16/02/2023 EVOO-Traditional, Operational Group. Blockchain certification of the traceability of extra virgin olive oil from traditional olive groves Spain Agricultural production system, Farming practice, Supply chain, marketing and consumption
15/02/2023 DOCAMEX Camembert from Normandy PDO France Food quality / processing and nutrition, Supply chain, marketing and consumption
14/02/2023 Operational Group BOSQUES 3.0. Digitization and remote sensing of the sustainable use, biodiversity and resilience of Spanish forests. Spain Forestry, Biodiversity and nature management, Supply chain, marketing and consumption, Farming / forestry competitiveness and diversification
09/01/2023 ePlastic - developing the platform ecosystem Finland Climate and climate change, Waste, by-products and residues management, Supply chain, marketing and consumption
25/11/2022 Landzicht Organic bioweb: regional food hub for online ordering and delivery of organic products from the farmer Netherlands agricultural extensification, added value product, organic food
31/08/2022 ENHANCING ECONOMIC YIELD OF HONEY BY IMPLEMENTATION OF AN ANALYSIS AND QUALITY SYSTEM Romania Agricultural production system, Farming practice, Farming equipment and machinery, Water management, Supply chain, marketing and consumption, Farming / forestry competitiveness and diversification
23/08/2022 Sale of poultry products and eggs from Podlasie farms located in the Nature 2000 area and in the vicinity of the Białowieża National Park Poland Supply chain, marketing and consumption
23/08/2022 Short supply chains of fruit from Mazovian orchards Poland Supply chain, marketing and consumption
23/08/2022 Creating short chain supply product of EIP Group Korab Juice Poland Supply chain, marketing and consumption
23/08/2022 Shortening the supply chain from farmer to consumer Poland Supply chain, marketing and consumption
Online (external) resources
Published on Website Country Keywords
04/12/2018 Smart Villages Portal digitisation, economic benefit
18/11/2018 ZLTO (Zuidelijke Land- en Tuinbouworganisatie) Netherlands AKIS, demonstration farm, digitisation, advisory service, education tool, training, logistics, marketing
18/11/2018 SmartCOW European Union Animal husbandry and welfare, digitisation, benchmarking, decision support system (DSS)
18/11/2018 Smart Farming platform European Union AKIS, digitisation, drone, benchmarking, decision support system (DSS), agricultural robot, precision farming, precision irrigation, advisory service, education tool
17/11/2018 Sostare project European Union digitisation, benchmarking, decision support system (DSS)
17/11/2018 LEAF Open Farm Sunday United Kingdom digitisation, benchmarking, decision support system (DSS)
17/11/2018 ICT-AGRI mapping of digital agricultural projects European Union AKIS, digitisation, drone, benchmarking, decision support system (DSS), agricultural robot, precision farming, precision irrigation, sensor, advisory service
17/11/2018 ECOLUP: an integrated logistic solution that allows to shorten the supply chain European Union digitisation, benchmarking, decision support system (DSS), logistics, marketing
17/11/2018 DairyNZ Other digitisation, benchmarking, decision support system (DSS)
17/11/2018 Boer&Bunder visualiseert open data sets Vlaanderen, Netherlands digitisation, benchmarking, decision support system (DSS)
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