The main novelty offered by the new rules is that all EU citizens, residents and businesses will have the right to have an EU Digital Identity Wallet which would be accepted in all Member States. Holding a wallet will be entirely a voluntary choice for citizens. Users will be able to control what personal data they want to share with online services. While public services and certain private services (large platforms and those required by law to use strong user authentication) will be obliged to recognise the EU Digital Identity Wallets, its highest security features and the legal certainty brought will make it attractive for all private service providers to recognize it for services, thus, creating new business opportunities across the internal market.