Communication for increased programme effectiveness
When is this action of interest to you?
You would like to set up your own national collaborative platform with services similar to Joinup.
What is this action about?
To achieve its strategic objectives, the ISA programme needs to communicate extensively with its stakeholders, with a view to both establishing needs and promoting solutions supported or developed under the programme.
By involving stakeholders in the programme and promoting and informing them about programme-related issues and activities in a consistent and holistic way, a stronger buy-in and a broader take-up can be achieved. In turn, this will increase the effectiveness of the programme.
The ISA programme's "Communications activities" action spans the entire communication process from the establishment of a global communication strategy, through to its implementation with workshops, printed publications, audiovisual material and presence in both printed and electronic media.
The communication campaigns being launched aim to raise awareness of the importance of interoperability, reuse and sharing on local, regional, national and European levels. The goal is to encourage stakeholders in the Member States to prioritise interoperability, sharing and reuse from the earliest stage of any eGovernment action.
What are the objectives?
- establishing an overall communication strategy for the ISA programme and its actions;
- implementing communication campaigns and promotional activities based on the communication strategy;
- implementing impact monitoring and evaluation of the communication activities.
What are the benefits?
What is our approach?
The communications activities will be run by the European Commission’s Informatics Directorate-General (DG DIGIT) with the support of an external contractor.
- development of a global communication strategy for the ISA programme, together with a communication programme;
- detailing the objective(s), the stakeholders to involve, the message(s), the channels, etc. and techniques, such as workshops, info-days, collaborative platforms and websites, publications, magazines, DVDs and video clips;
- implementation of the global communication programme, which will run continuously for full the duration of the ISA programme;
- development of campaigns for specific actions and solutions, where appropriate;
- continuous updating and revision of the communication programme to cater for changing needs.