How to increase awareness of the benefits of cohesion policy across Slovenia, reaching a maximum number of people through various media? This was the challenge met by the “Speaking Cohesion?” project, managed by Zavod Radio Študent. The project aimed at raising awareness through an awareness-raising campaign, running from August 2020 to July 2021.
- 29 January 2023
The project targeted specifically a young audience and was designed to promote Cohesion Policy in general, initiate a public debate on the new Financial Perspective and provide recommendations to policy makers in the field of Cohesion Funding programming. The knock-on effect was of increased awareness and recognition of the impact and importance of Cohesion Funding on the quality of everyday life in Slovenia. The project carried out a series of research activities on the best Cohesion Policy funded projects so far, organized a series of live events with direct involvement of different stakeholders, prepared and launched a cohesion policy themed video game, implemented a radio broadcasting campaign and a comprehensive multi-media promotional campaign through videos, articles, podcasts and factsheets disseminated on social media, on-line, radio and printed media. The project was also publicised through an opening conference and three regional stakeholder events, an essay-writing competition, and a closing conference attended by representatives of the Slovenian government and DG REGIO.
The communication actions implemented as part of “Speaking Cohesion?” were very popular. The figures speak for themselves:
- 10 projects featured
- 31 podcasts produced
- 25 000 people reached by Facebook event
- 30 000 social media followers
- 40 000 recipients of email newsletter
- 850 000 potential radio broadcast listeners