How to increase awareness of the benefits of cohesion policy in Larissa, Greece, reaching a maximum number of people through various media? This was the challenge met by the “EU Changes Thessaly“ project, managed by AGG Advertising. The project aimed at raising awareness through an awareness-raising campaign, running from September 2020 to August 2021.
- 15 February 2024
The campaign presented EU-funded projects through dialogue with citizens, photo exhibitions, live music, videos, photo competitions, and distribution of promotional gifts. The events received extended media coverage backed by advertising on digital and printed media, on Google ads and a tour of the EU Changes Thessaly bus around the concerned cities during the events. Photo exhibitions were visited by citizens, while organized tours for school students were organized in Larissa. These tours served also to the launch of the photo competition on Instagram and the online school students quiz through the app, reaching the target group of young people, which has proven to be an important factor in building awareness on EU cohesion policy. Finally the public survey measuring awareness and attitude towards EU funded projects in Thessaly was carried out producing interesting and valuable results. The communication actions implemented as part of “EU Changes Thessaly” were very popular. The figures speak for themselves:
- 6 200 visitors to photo exhibition
- 187 200 views on Facebook
- 109 200 view on Instagram
- 191000 Google ad views