Studies
Date: 30 jun 2021
Theme: EU Strategy for the Adriatic and Ionian Region, Structural Funds management and Governance
Languages: en
This publication is about a ‘Digital Communication Strategy for EUSAIR (European Union Strategy for the Adriatic and Ionian Region)’, which was created by Vademecom (for DG REGIO, D1).
It includes the final reports representing the results for the Digital Communication strategy, specifically the following tasks:
- 1 - Analysing the currents status quo in terms of digital communication strategy
- 2 - Identifying and mapping all the groups of EUSAIR stakeholders and partners
- 3 - Building a proper results-driven digital strategy and digital communication
- 4 & 5 - Finetune and amplify the overall communication strategy
The final report 1 shows an analysis of the current status quo in terms of a digital communication strategy of EUSAIR.
The 2nd report represents the identification and mapping of all the groups of EUSAIR stakeholders and partners.
The 3rd report shows how to build a proper results-driven digital strategy and digital communication.
And the last report (4 & 5) consists of the fine-tuning and amplifying of the overall communication strategy and gives practical tips and tricks how to put in place a successful digital communication strategy.