Cultural infrastructures, cultural activities and creative industries can be a major part of a region's attractiveness and vision for its economic development. The production of content matters more and more, and this often depends on the existence of a cultural environment. Cohesion Policy for 2007-13 aims at fully mobilising culture and creativity for regional development and job creation.The structural funds can provide suitable conditions for mobilising cultural and creative industries, for example by encouraging cultural heritage for business use, supporting the restructuring of urban areas in crisis. Culture, creative businesses and related branches can be valuable sectors in this respect, as they are a source of common identity and shared values, two notions that are typically closely linked with the regional and local dimension.