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What is it?
Europe in my region is a co-created communication initiative that aims to feature EU action for the Regions throughout Europe. Together with partner Regions and EU-funded projects, we create tools and opportunities to engage with citizens and show what is made possible near them thanks to co-funding efforts between EU and their Regions.
Europe in my region is also about partnering up with a number of Regions to run regional campaigns with an ultra-local flavour and a smile, proposing cheerful experiences and activities around popular places that are part of regional identity. From 2021 to 2023, up to 40 such operations will be deployed in 8 focus countries: Bulgaria, Finland, France, Germany, Greece, Italy, Portugal and Romania.
How it works
A Toolkit providing easy-to-use templates and adaptable formats is made available to our regional partners, to be used as part of their communication activities.
A dedicated Helpdesk can be accessed by Regions and projects to create tailored materials on demand. Personalised services include:
- The production of postcards, based on the provision of beautiful project pictures,
- The design of custom-made infographics, visualising key project-related data in a user-friendly way,
- The creation of quizzes in local languages.
In focus countries*, we will deploy a series of regional campaigns, with ad-hoc concepts for each partner region. The mix will include outdoor displays, visuals to be advertised on social media, street marketing operations and partnerships with local media and influencers
*Bulgaria, Finland, France, Germany, Greece, Italy, Portugal and Romania.