Support kit for EU visibility: 2021-2027 brand book for managing authorities and project beneficiaries

Communicating EU support with a shared visual identity: simple, clear and coherent

Improving the visibility of Cohesion Policy has become a major priority in recent years. Every year cohesion funding supports thousands of projects across Europe, embodying the most tangible manifestation of the EU on the ground. Efective communication of these interventions helps boost further awareness of the benefts of the EU to people’s lives.

As per the Common Provision Regulation (CPR), the project benefciaries are required to use the EU emblem in their communication to acknowledge the support received under EU programmes and contribute to the visibility of the EU on the ground.

The most tangible requirement on visibility and transparency is to put up billboards, plaques and posters at the project site. These elements, providing information about any given project, have the potential to reach locals, visitors, users without further efort. In this sense, it is also an opportunity for the project benefciaries to share information about their achievements.