Implementation guidance 2014 -2020: Information and Communication

Providing information and communicating on the aims, funding opportunities and results of operational programmes and projects is a key task for the Member State, managing authorities and the beneficiaries in the Member States. Information and communication activities should address the following questions:

• What investment opportunities exist?
• How does a beneficiary go about tackling publicity issues (including informing participants in training measures that they are supported by a Cohesion Policy fund)?
• Who is being funded and for what purpose?
• What are the main achievements/results/ impacts of the implementation of the operational programme?

Informing potential beneficiaries about funding opportunities is a crucial part of programme management to ensure equal and transparent access to the Cohesion Policy Funds. To enable operational programmes to invest in the most relevant and best performing projects, the widest possible audience of potential beneficiaries needs to be informed.