Promotion of agricultural products

Have you started preparing your proposal? The European Commission co-finances campaigns promoting EU farm products worldwide. Funding opportunities are now open, with a budget of €132 million to co-finance SIMPLE and MULTI campaigns. Submit your proposal by 23 April 2025!

The hybrid Info Days included presentations and specific technical briefings on how to apply to the 2025 Promotion of Agricultural Products Calls for proposals. The recordings of the Info sessions, along with replies to any questions not addressed at the event, are now available (including translations). Have a look and pick up some useful tips!

Want to promote your agricultural products in 2025? Organisations from one or multiple EU countries can apply for EU funding, either individually or in partnership. Check the FAQs on the Funding and Tenders portal. This will help you navigate the process and submit a quality proposal.

The European Commission unveils an ambitious roadmap on the future of farming and food in Europe, setting the stage for an attractive, competitive, resilient, future-oriented and fair agri-food system for current and future generations of farmers.

Did you know you can help shape the EU budget? The European Commission is holding public consultations to define priorities for its next long-term budget. Consultations are open until 6 May.

Are you interested in exporting your products to Vietnam? The new Handbook serves as a guide for agri-food producers, offering step-by-step assistance, market analyses and entry procedures, IP protection, buyer referrals, and useful contact information to help you navigate the market.

The EU organic awards comprise seven awards across six categories. They acknowledge different actors in the organic value chain for developing an excellent, innovative, sustainable, and inspiring project that creates real added value for organic production and consumption. Apply by 27 April 2025!

The EU will bring the 'Perfect Match' of EU products with Japanese ingredients at the 50th Foodex fair in Tokyo, from 11-14 March. Visitors can taste some of the best European food, enjoy live cooking shows by chefs Dominique Corby and Masahito Ueki, and attend workshops on cheese, olive oils, wines, among others.

This spring, the "More than Only Food & Drink" campaign will be present in three major business-to-business food exhibitions in London and Birmingham. The EU stands will showcase the diversity and quality of EU agricultural products and beverages, including meat, cheese, chocolate, beer, and wine.

The EU returns to Guadalajara, Mexico for ANTAD 2025, from 25-27 March. The EU Pavilion will showcase the safety, quality, authenticity and sustainability of European agri-food from 27 Member States with tastings, cooking shows, and workshops.

The EU Pavilion at FHA Food & Beverage Singapore 2025, from 8-11 April, will feature cooking shows, info sessions, and tastings. Visitors can experience 180 EU products, including those protected by Geographic Indications or the organic label.

The EU Pavilion at Anuga Select in São Paulo, from 8-10 April, will highlight the safety, quality, and sustainability of European agri-food. The event will feature workshops, cooking shows, tastings, and showcase close to 150 European produce.

France's CNIPT and Italy's UNAPA launched a joint campaign to educate consumers on sustainable production methods and the diverse varieties of European fresh potatoes suitable for various meals. The EU co-funded MULTI project won the best campaign award at SYRPA’WARDS 2025 during the Paris International Agricultural Show.