Promotion of agricultural products

Closed on 14 May 2024, MULTI and SIMPLE calls for proposals received 32 and 130 applications respectively, with a budget request of over €290.9 million. This funding opportunity focuses on informational and promotional campaigns for agri-products in the internal market and third countries. Successful applicants will be announced in autumn 2024.

“In both China and Europe, we share the value of savouring an authentic product, enriched by a story and a history, shaped by real people and places” said EU Agriculture Commissioner Janusz Wojciechowski in his April 2024 High-Level Mission address. The business delegation had over 640 matchmaking meetings between EU representatives and Chinese buyers, the EU being also present at the Anuga food fair in Shenzhen.

Are you interested in promoting your products in Brazil? This Handbook serves as a guide for agri-food producers entering the Brazilian market, offering step-by-step assistance, market analyses, entry procedures, IP protection, buyer referrals, and useful contact information to help navigate the Brazilian market.

The Handbook aims to lead agri-food producers planning for, or in the process of entering, the Kazakh market. It provides detailed information on entering the agri-food market in Kazakhstan, including an analysis of the Kazakh market for different product categories, market access and market entry procedures, referrals to professional buyers and more.

The portal is a centralized hub for harmonized, quality-assured agricultural data, including production, trade, consumption, and prices statistics. It brings together data from multiple sources, facilitating comparisons across countries, regions, and time periods. The portal serves as a valuable resource for policymakers, researchers, and the agri-food industry.

A high-level EU agri-food business mission is set for Kazakhstan from 27-31 May 2024, coinciding with the European Commission's presence at InterFood Astana. This event will serve as an excellent platform to display EU agricultural food and beverages, fostering new business opportunities in Central Asian markets.

In June 2024, Europeans will unite to shape the future of European democracy during the pivotal European elections. Be part of this historic moment and make your voice heard! Learn about the voting process, sign up for voting reminders to ensure you exercise your right to vote.

Under the 'Perfect Match' campaign in Japan, the EU will showcase a unique foodie experience at Tokyo's Shibuya Cast to promote European agri-food products. Through cooking shows, workshops, and tastings, attendees will experience the excellence of EU products and learn how to 'perfectly match' them with local Japanese ingredients.

The EU will host B2B events at Seoul Food Week to highlight Europe-grown agri-food and its key advantages. The initiative aims to strengthen business ties with Korean importers, distributors, retailers, and HORECA professionals, with a special focus on EU meats and organics. Cooking shows, workshops and food tastings will allow visitors to experience the excellence of the EU products, while showing how to 'perfectly match’ them with local Japanese ingredients.