In the framework of the EBSOMED project, ANIMA Investment Network, in collaboration with Business France, organized the Academy "Intelligence Strategy, Customer Relationship and Communication" in Paris, France, from 8 to 10 March 2023.

One of the main highlights of the event was the training on how to use digital tools to collect, analyse, and disseminate strategic information effectively. Participants learned how to leverage digital technologies to gather data on market trends, consumer behaviour, and competitor activity, among other things. They also gained insights into how to integrate these tools into their respective professional environments to improve decision-making and drive innovation.