To ensure the success of the fourth promotional campaign, the EBSOMED secretariat gathered in Cairo on the 15^th of february 10 foreign journalists from the existing network to attend the press conference. These journalists were carefully selected to ensure that they could help spread the message of the EBSOMED project to a wider audience. The journalists were from different countries and had experience in covering business and economic news.

EBSOMED Secretariat representative highlighted the challenges faced by MENA countries and how the project has contributed to addressing these challenges. The speaker underlined the role of the project in promoting regional economic integration and disseminating key business practices in the southern Mediterranean.

One of the main highlights of the press conference was the presentation of the progress made on the digital platform BCD (Business Country Desk). The press conference ended with a question and answer session between the secretariat and the journalists. This session was an opportunity for the journalists to ask questions and seek clarifications on all topics related to the EBSOMED project.