BUSINESSMED launched on the 15 September 2022 in Malta, the Business Country desk (BCD) a digital platform and business tool that aims to promote, foster and support synergies and opportunities for partnerships and B2B as well as stimulate investment and exchanges between the main actors of the Euro-Mediterranean business ecosystem. BUSINESSMED organized a panel with experts, press representatives, and representatives of around 80 organizations, BSOs and companies from the entire Med region. The BCD was conceived and developed over the last few years.

The participating SMEs (from northern and southern countries) took part in B2B sessions (15 mins each) organized through the platform to look for possible collaborations.