Panel discussions focused on how the recommendations of the report can support this reform momentum. Discussions also showed that the sustainability areas of FDI Qualities (green, gender, jobs, and innovation) are highly relevant for a country like Jordan and that investment policymaking is gradually shifting to consider FDI impacts on society and the environment. The launch event gathered around 100 participants from different ministries, the central bank, the private sector, international organisations (ILO, UNDP, ESCWA, World Bank, GIZ), EU embassies (Italy, Netherlands, Poland, Romania, Spain) and was covered by national TV channels, several newspapers and social medias.