When looking for a dentist in their city, consumers expect that the results displayed to them are the most relevant ones chosen from across the web on the basis of meritocracy. However, the reality is that when performing a local search on Google today, a significant portion of the page is dedicated to results powered only by Google+ Local. Focus on the User http://www.focusontheuser.eu/ is a simple tool that allows for better results from across the web to be displayed to the consumer, rather than results exclusively powered by Google+.