Rationale

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The "Mundo" project is a media education and employment training initiative targeting immigrants, Romany, Sami and other ethnic minorities living in Finland.

* The strategic objective of the project is to reduce the social exclusion of immigrants and ethnic minorities from the Finnish media by raising their participation and representation levels in the Finnish television, radio, press and internet media.

* To improve the individual integration and collective community capacity of immigrants and ethnic miniorities in Finland.

* The operational objective of the project is to establish a regular weekly TV programme on YLE TV1 made by immigrants and ethnic minority staff trained by the Mundo project as reporters, camera persons, video editors, sound technicians and researchers.

* The exit strategy objectives will include developing a training model for adaptation nationally and transnationally.

* The exit strategy will also be aimed at securing ongoing mainstream funding to continue the project after 3 years.

Objective

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* The strategic objective of the project is to reduce the social exclusion of immigrants and ethnic minorities from the Finnish media by raising their participation and representation levels in the Finnish television, radio, press and internet media.

* To improve the individual integration and collective community capacity of immigrants and ethnic miniorities in Finland. * The operational objective of the project is to establish a regular weekly TV programme on YLE TV1 made by immigrants and ethnic minority staff trained by the Mundo project as reporters, camera persons, video editors, sound technicians and researchers.

* The exit strategy objectives will include developing a training model for adaptation nationally and transnationally.

* The exit strategy will also be aimed at securing ongoing mainstream funding to continue the project after 3 years.

Innovation

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Goal-orientated.

To improve the involvement and representation of immigrants and ethnic minority people in the media in Finland.

To improve access to professional media employment for immigrants and other ethnic minorities in Finland.

Process-oriented.

For the first time in Finland, target the recruitment, training and qualification of immigrants and ethnic minority people by "fast tracking" access for them into media professions and employment.

Context-oriented

To develop transnational partnerships in order to innovate and adapt best practice models across national, cultural and social barriers.

Budget Action 2

1 000 000 – 1 500 000 €

Beneficiaries

Empowerment

 With beneficiaries

 Between national partners

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This project will also aim to reduce the relative isolation of immigrants and minority ethnic communities within national and regional boundaries, thus encouraging individual and collective empowerment.

Transnationality

 Linguistic skills

• suomi
• English
• svenska
• dansk

 Percentage of the budget for transnational activities

• 10.0%

 Transnational Co-operation Partnerships

Background

 Involvment in previous EU programmes

• Nobody involved in A&E

National Partners

Agreement Summary

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The transnational partners of MUNDO project are
Mira Media from the Netherlands, Hi8us from the UK, BGZ from Germany, ACEC from Slovakia and DIMITRA from Greece.The transnational activities include among other things:

1. DigiTales - a digital storytelling website
2. A European Week of Media and Diversity
3. A European Conference
4. E-Drama
5. Exchange of new/existing programmes/films/material
6. Exchange of students, trainers and trainees
7. Media Education Workshop
8. Development of an evaluation assessment tool
9. Exchange of experiences and best practices.

Finnish Broadcasting Company Ltd (YLE Oy - Yleisradio Oy )

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The "Mundo" project is a media education and employment training initiative targeting immigrants, Romany, Sami and other ethnic minorities living in Finland.

* The strategic objective of the project is to reduce the social exclusion of immigrants and ethnic minorities from the Finnish media by raising their participation and representation levels in the Finnish television, radio, press and internet media.

* To improve the individual integration and collective community capacity of immigrants and ethnic miniorities in Finland.

* The operational objective of the project is to establish a regular weekly TV programme on YLE TV1 made by immigrants and ethnic minority staff trained by the Mundo project as reporters, camera persons, video editors, sound technicians and researchers.

The project is providing individual immigrants and ethnic miniority people with new and improved educational and employment opportunities and professional qualifications.

The project is a developmental partnership between YLE the public broadcaster in Finland, Helsinki Polytechnic "Stadia" media studies department and Dream Catcher Ltd, a multi-cultural magazine publisher in Finland.

YLE has provided "start up" project funding and staffing. YLE will also provide project management, administration, communications and promotional services, international development of partnerships and employment training.

"Stadia" (Helsinki Polytechnic) has also provided "start up" project funding and resources and will be providing student places, facillities and training for project participants.

Dream Catcher Ltd. will be providing employment training and work placements for project participants.

Contact person(s)

Mundo