Research need from Focus Group: Market research and willingness-to-pay

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Geographical scope	European Union
Keywords	animal husbandry meat production business model environmental impact focus group research consumer market

This is the problem:

This need for research has been identified in FG 42 on “Sustainable beef production systems”. If you want to know more about it, check the final report of the Focus Group.

: A relevant part of the knowledge about grass-based beef customers’ needs and expectations has been carried out in the USA whereas the amount of knowledge about the diversity of scenarios across the EU is missing. Such knowledge could help to better attend to the current sociocultural scenario in terms of emerging diets and customers and how to use new technologies to respond to their demands.

Contact person

Name:

EIP-AGRI Service Point

Surname:

EIP-AGRI Service Point

Contact person by email

Post date:

Fri, 23/04/2021