Innovation to Market (I2M)

I2M - Innovation to Market One of the key challenges in Europe for Active and Healthy Ageing (AHA) is the implementation and scale-up of cross-border innovative solutions. The aim is to support the transformation of health and care in the Digital Single Market, thereby reinforcing the links between the development of solutions by companies, start-ups, and researchers, and the expectations and needs of care providers, policy-makers, insurers and other potential buyers of these products and services.

The Innovation to Market (I2M) programme aims to improve the match between the demand side and supply side in AHA, by engaging in a dialogue and organising a series of activities that involve the two sides.

Overall activities

I2M is the most recent initiative launched at European level to foster the cross-border adoption of digitally-driven marketable solutions. This horizontal action is part of the European Commission strategy on the Digital transformation of health and care in the Digital Single Market. 

I2M initially addresses the AHA market, exploring what types of investments are made in Europe by both public and private sector organisations and identifying the gaps between demand and supply that create barriers for large-scale deployment. The main actions that will follow will be to stimulate the demand for health and care digital solutions; support and coordinate matching between demand and supply; and improve financing for start-ups and SMEs. I2M’s ultimate innovation activity will be the co-creation of an I2M Plan, supporting innovative enterprises to improve their capacity to scale up their solutions and internationalise their businesses.

What is next?

An I2M Plan will initially be delivered late in 2018 and updated yearly until 2020. Innovative enterprises and start-ups will particularly be involved in the definition of measures that can improve the cross-border deployment of digital health and care solutions. Key opinion leaders and entrepreneurs will contribute to co-create the I2M Plan. 



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