One of the key challenges in Europe for Active and Healthy Ageing (AHA) is the implementation and scale-up of cross-border innovative solutions. The aim is to support the transformation of health and care in the Digital Single Market, thereby reinforcing the links between the development of solutions by companies, start-ups, and researchers, and the expectations and needs of care providers, policy-makers, insurers and other potential buyers of these products and services.
The Innovation to Market (I2M) programme aims to improve the match between the demand side and supply side in AHA, by engaging in a dialogue and organising a series of activities that involve the two sides.
I2M is the most recent initiative launched at European level to foster the cross-border adoption of digitally-driven marketable solutions. This horizontal action is part of the European Commission strategy on the Digital transformation of health and care in the Digital Single Market. I2M addresses the Active and Healthy Ageing (AHA) market, exploring what types of investments are made in Europe by both public and private sector organisations and identifying the gaps between demand and supply that create barriers for sound deployment. To concretely advance on a large-scale uptake and impact of Digital Innovation for AHA, a comprehensive set of support and promotion services will be encompassed in the I2M Plan. The Plan, addressed both to AHA procurers and solutions suppliers, aims at facilitating the relationships, mutual understanding, scaling-up, and at increasing the impact of innovative technology driven solutions in the reference market.
The methodology used to co-create the I2M Plan, aligned with Design Thinking principles, enables a greater ownership of the joint outcomes produced. Hence the I2M Plan will belong to the shared AHA community of suppliers and buyers.
Events around the I2M Plan have picked up speed since end June 2018. The I2M Plan is currently being developed using a co-design methodology. It involves Key Opinion Leaders identified during the first stages of the work on the “Map of investment and gap analysis”.
The Key Opinion Leaders have met on two occasions. They discussed how to address barriers to greater impact of AHA innovations most effectively.
At the “Stakeholder Forum” that took place in Brussels on 21st June 2018, buyers and suppliers of innovative products for AHA gave their real-life feedback on barriers encountered when buying or supplying innovations. Through different “validation rounds”, the Forum’s participants suggested actions and services that could address current hindrances. The Forum came to several conclusions.
To accomplish a large-scale uptake of Digital Innovation for AHA:
The mid-July 2018 follow-up meeting gave the participants the occasion to validate the Forum’s outcomes and refine the scope of the actions proposed.
Among others, buyers:
All participating Key Opinion Leaders:
An additional on-line meeting is foreseen on 29th August 2018 to further validate and consolidate concepts and services to be included in the first release of the I2M Plan.