Innovation to Market (I2M)

Logo of the Innovation to Market Initiative.

What is I2M? 

I2M is a well-known initiative launched at European level to foster the cross-border adoption of digitally driven marketable solutions. This horizontal action is part of the European Commission strategy on the Digital transformation of health and care in the Digital Single Market.

One of the key challenges in Europe for Active and Healthy Ageing (AHA) is the implementation and scale-up of cross-border innovative solutions. The aim is to support the transformation of health and care in the Digital Single Market, thereby reinforcing the links between the development of solutions by companies, start-ups, and researchers – the supply side – and bridge a gap with the expectations and needs of care providers, policy-makers, insurers and other potential buyers of these products and services – the demand side.

The purpose of the Innovation to Market (I2M) initiative is to improve the match between the demand side and supply side in AHA, by engaging in a dialogue and organising a series of activities and services that involve the two sides of the market.


Overall activities

The Innovation to Market Plan is being implemented throughout 2019 and 2020. It provides the ground for expanding the opportunities of adoption and cross-border scale-up of innovative AHA solutions.

The following activities of the plan are open to your participation by the end of 2019 or beginning of 2020:

The Adoption Awards aim to enhance visibility and generate knowledge around successful examples of adoptions. The award will be addressed to both the adopting healthcare organisations and the suppliers developing the AHA solutions. The Public Awards ceremony will take place the 25th February 2020. Registration now open.

A Needs Showcase and Solutions-Scouting Platform is now availableThe eHealth HUB Platform is the map of European digital health. It is an online catalogue that identifies the key European digital health players (there are 900+). It is now open to AHA. It enables health and social care organisations to showcase information related to their needs and interests, and suppliers to promote potential opportunities for marketing their products and services. 

I2M is organising a Matchmaking event on 24 February 2020. It will support organisations looking to implement digital AHA solutions, but not finding close matches on the market. Get to know the needs identified and apply for the Call for Solutions

A Training Session on AHA Innovation Adoption took place on 2 December 2019 at the 2019 EHTEL Symposium in the form of a participatory workshop. Its aim was to increase the knowledge and the capability of the demand side’s stakeholders in the management of innovative procurements. Learn more about the workshop


Progress so far

The I2M Plan was developed using a co-design methodology. It involved Key Opinion Leaders identified during the first stages of the I2M work. It resulted in a “Map of investment and gap analysis”.

/eip/ageing/file/i2m-timeline_enI2M Timeline

A visual indicating the timeline for the I2M from 2018 to 2020.

In 2018, the Key Opinion Leaders met on three occasions. They discussed how to address barriers to greater impact of AHA innovations most effectively. 

There was a “Stakeholder Forum” that took place in Brussels on 21 June 2018 and a number of follow-up online meetings. Based on the insights collected through this participatory process, a first version of the I2M Plan was developed. The Plan foresaw a number of high-priority actions and services.


What is next?

The whole I2M Plan is being implemented throughout 2019 and 2020. Stay tuned to learn more about all the coming activities in 2020!