The European Commission's policy aims at supporting a trusting, lawful and innovation-driven ecosystem around online platforms in the EU. To this end, the Commission's Communication on Online Platforms, published on 25 May 2016 identified the main areas where further attention is needed. The guiding policy principles pursued by the Commission are:
- A level playing field for comparable digital services;
- Ensuring that online platforms behave responsibly to protect core values;
- Fostering trust, transparency and ensuring fairness;
- Keeping markets open and non-discriminatory to foster a data-driven economy.
In the mid-term review of the Digital Single Market Strategy, the Commission made commitment to two main actions:
- by the end of 2017 to prepare actions to address the issues of unfair contractual clauses and trading practices identified in platform-to-business relationships, including by exploring dispute resolution, fair practices criteria and transparency;
- to ensure better coordination of platform dialogues within the Digital Single Market focusing on the mechanisms and technical solutions for removal of illegal content, with a view to enhancing their effectiveness in full respect of fundamental rights. On 28 September 2017, the Commission presented a Communication outlining guidance on measures how to tackle illegal content online.
The Commission will also carry out an in-depth analysis of algorithmic transparency and accountability in 2017 and 2018. The pilot project launched at the request of the European Parliament, aims to provide for an in-depth policy-relevant study of the role of algorithms in particular how they shape, filter or personalize the information flows that they intermediate.
What are online platforms and why they are important
Online platforms cover a wide range of activities including online advertising platforms, marketplaces, search engines, social media and creative content outlets, application distribution platforms, communications services, payment systems, and platforms for the collaborative economy.
They share key characteristics including the use of information and communication technologies to facilitate interactions (including commercial transactions) between users, collection and use of data about these interactions, and network effects which make the use of the platforms with most users most valuable to other users.
Online platforms are strong drivers of innovation and play an important role in Europe's digital society and economy. They increase consumer choice, improve efficiency and competitiveness of industry and can enhance civil participation in society.
- Communication "Commission steps up efforts to tackle illegal content online";
- Public consultation on the regulatory environment for platforms, online intermediaries, data and cloud computing and the collaborative economy
- Commission Staff Working Document on Online Platforms
- Platforms Communication
- Directive 2005/29/EC of the European Parliament and of the Council of 11 May 2005 concerning unfair business-to-consumer commercial practices in the internal market and amending Council Directive 84/450/EEC, Directives 97/7/EC, 98/27/EC and 2002/65/EC of the European Parliament and of the Council and Regulation (EC) No 2006/2004 of the European Parliament and of the Council (‘Unfair Commercial Practices Directive’), OJ L 149/22.