PROJECT DESCRIPTION
BACKGROUND
This project seeks to demonstrate a methodology for the management of tourism within an environmentally fragile area in such a way as to minimise environmental impact and create a sustainable path to economic development within the rural communities alongside the River Parrett in Somerset. The project intends to: · create a 42 mile footpath route within the corridor of the River Parrett from its source to its mouth; · provide mechanisms to encourage visitors to enjoy the area by foot rather than by car; · stimulate the local communities to value the environmental quality of their area and to recognise the economic value of the resource; · provide a method of capturing the economic benefits of tourism for the local communities. The type of activities which will be undertaken by this project include: · access and physical works to ensure all rights of way on the Parrett Trail route network are open and available for use by visitors; · community consultation to ensure the local community is fully aware and involved in the project and participates in interpreting the natural, cultural and built heritage along the routes; · using arts and crafts to interpret the nature of the River Parrett by bringing artists together with local people and schools; · identifying tourism business needs and opportunities and incorporate these into the development of the Parrett Trail.