Promotional measures

Promotion of EU farm products

European Union farm products are unique in their quality and diversity. In an open global market, merely producing excellent food and drink is not enough. By explaining to consumers the standards and the quality of what EU agriculture puts on the table, EU promotional programmes can help European producers in an increasingly competitive world.

In parallel with the CAP post-2013 reform process the Commission launched a wide-ranging consultation process with a view to defining the contours of a more targeted and ambitious promotion strategy which makes better use of the considerable resources of the agriculture and food sector in Europe.

Following the green paper consultation in 2011, the Commission adopted a communication in March 2012 to launch a debate on the future promotion policy on the inter-institutional level. This communication should lead to legislative proposals in the third quarter of 2013.

>> More on the policy review

On this site you will also find the answers to the following questions:

What are these promotional campaigns about?
How does the system work?
How much does the EU spend on it?
Which products are concerned?
What is the geographical coverage of the campaigns?

>> Find the answers under "Principles"

Who can apply for financial support from the EU?
Which rules and procedures apply?

>> Find the answers under "How to apply"

You will also have access to examples of websites, TV and radio spots of promotional campaigns realised with the financial assistance of the European Union.