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Promotional measures

Promotion of EU farm products

European Union farm products are unique in their quality and diversity. In an open global market, merely producing excellent food and drink is not enough. By explaining to consumers the standards and the quality of what EU agriculture puts on the table, EU promotional programmes can help European producers in an increasingly competitive world.


04/11/2014 - Formal adoption of new EU promotion rules for agricultural products

30/10/2014 - € 39 million EU support for the promotion of agricultural products

03/09/2014 - Boost for promotion of EU agricultural products as medium-term response to Russian embargo

29/04/2014 - € 23 million EU support to promote agricultural products in the European Union and in third countries


24-26/09/2014 - EU pavilion at "Annapoorna World of Food India" trade fair in Mumbai, India


>> More on the policy review


On this site you will also find  the answers to the following questions:

  • What are these promotional campaigns about?
  • How does the system work?
  • How much does the EU spend on it?
  • Which products are concerned?
  • What is the geographical coverage of the campaigns?

>> Find the answers under "Principles"


  • Who can apply for financial support from the EU?
  • Which rules and procedures apply?

>> Find the answers under "How to apply"


You will also have access to examples of websites, TV and radio spots of promotional campaigns realised with the financial assistance of the European Union.



Further reading

>> "Promoting European Union farm products: a helping hand" pdf - 738 KB [738 KB]

>> Report on the application of Council Regulation (EC) No 3/2008 on information provision and promotion measures for agricultural products on the internal market and in third countries български (bg)czech (cs)dansk (da)Deutsch (de)eesti (et)ελληνικά (el)español (es)Français (fr)Gaeilge (ga)hrvatski (bg)italiano (it)latviešu (lv)lietuvių (lt)magyar (hu)Malti (mt)Nederlands (nl)polski (pl)português (pt)română (ro)slovenčina (sk)slovenščina (sl)suomi (fi)svenska (sv)

>> Annexes to the report on the application of Council Regulation (EC) No 3/2008 pdf - 180 KB [180 KB]

>> Statistics on co-financed programmes 2001-2014 pdf - 428 KB [428 KB]