Navigation path

Additional tools

Promotional measures

Promotion of EU farm products

European Union farm products are unique in their quality and diversity. In an open global market, merely producing excellent food and drink is not enough. By explaining to consumers the standards and the quality of what EU agriculture puts on the table, EU promotional programmes can help European producers in an increasingly competitive world.

>> More on the policy review

>> Come explore the tastes of Europe!  



21/04/2015 - Commission approves new promotion programmes for agricultural products

04/11/2014 - Formal adoption of new EU promotion rules for agricultural products



06/05/2015 - Launch of the EU information and promotion campaign on Geographical Indications (PDO/PGI) in China (Beijing)



On this site you will also find  the answers to the following questions:

  • What are these promotional campaigns about?
  • How does the system work?
  • How much does the EU spend on it?
  • Which products are concerned?
  • What is the geographical coverage of the campaigns?

>> Find the answers under "Principles"


  • Who can apply for financial support from the EU?
  • Which rules and procedures apply?

>> Find the answers under "How to apply"


You will also have access to examples of websites, TV and radio spots of promotional campaigns realised with the financial assistance of the European Union.


Further reading


>> "Promoting European Union farm products: a helping hand" pdf - 738 KB [738 KB]

>> Report on the application of Council Regulation (EC) No 3/2008 on information provision and promotion measures for agricultural products on the internal market and in third countries български (bg)czech (cs)dansk (da)Deutsch (de)eesti (et)ελληνικά (el)español (es)Français (fr)Gaeilge (ga)hrvatski (bg)italiano (it)latviešu (lv)lietuvių (lt)magyar (hu)Malti (mt)Nederlands (nl)polski (pl)português (pt)română (ro)slovenčina (sk)slovenščina (sl)suomi (fi)svenska (sv)

>> Annexes to the report on the application of Council Regulation (EC) No 3/2008 pdf - 180 KB [180 KB]

>> Statistics on co-financed programmes 2001-2014 pdf - 428 KB [428 KB]



Transparency register

Please note that all organisations and self-employed individuals, irrespective of their legal status, engaged in activities, whether on-going or under preparation, covered by the Transparency Register are expected to register in this register.