Mobility and Transport

Clean transport, Urban transport

3.5 Signage and wayfinding

3.5 Signage and wayfinding

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Overview

Signage and wayfinding measures support cycling by providing informing on objective or subjective optimal routes for any trip purpose. They can increase the level of awareness for cycling and support a positive cycling culture in a city. People who cycle can directly benefit of the relevant guidance in terms of trip length, duration and comfort.

Considerations for applicability

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Level of cycling

Signage and wayfinding can be beneficial in cities with both low and high levels of cycling. Where low levels are experienced, the measure can help raise awareness and encourage uptake of cycling. Where little infrastructure is available, navigation software may be more appropriate.

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Urban layout/topography

Signage and wayfinding may be useful in cities with particularly hilly terrain or other access-affecting urban layout issues/features which would benefit from making clear alternative routes for people who cycle.

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Population

Signage/wayfinding is likely to be beneficial in cities considered to be a tourist destination in order to ensure that visitors to the city are able to successfully navigate the city by bicycle.

This will also benefit people who occasionally or regularly cycle who are unfamiliar with parts of the cycle network, the whole network, or the most appropriate routes for bicycles (including students and other population groups).

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Finance Resources

Costs associated with the development and provision of a comprehensive signage network within a city will vary depending on the size of city and style of signage/materials used.  Funding associated with maintenance of route/network signage will also be required on an ongoing basis.

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Time & Human Resources

The time and human resources required to implement bicycle signage will vary depending on the size of the city and extent of route/network signage.  The time associated with maintenance of route/network signage will also be required on an ongoing basis.

Measure impact highlight

3 way arrow representing accessibilityAccessibility

The implementation of bicycle signage/wayfinding is likely to increase accessibility through raising awareness of the most appropriate routes for cyclists, assisting with navigation and enabling optional route choices based on individual preferences. 

Note: An overview of the direct and indirect impacts resulting from correctly implemented cycling measures is available in Challenges that cities face and how cycling can address them.

In-depth measure analysis, case studies and further guidance