Mobility and Transport

Clean transport, Urban transport

3.2 Cycle events

3.2 Cycle events


Cycling events can play an important part in raising awareness about cycling, and ultimately supporting efforts to encourage mode shift towards bicycle use.

Considerations for applicability

Cyclist icon 

Level of cycling

The level of cycling within a city is likely to influence the type of cycling event that is organised, and participants targeted. Cycling events will be supportive in cities where there is a low level of cycling in order to raise awareness.

Topography cityscape icon

Urban layout/topography

Topography could be used as a theme/motivation for a cycling event. Changes to urban layout could also offer options for cities to put on events.

People icon


Population target groups for cycling events can vary greatly, including students, tourists, children and the elderly.

Euro coin icon 

Finance Resources

Depending on the size of the cycling event or activities planned, the budget is likely to vary considerably. Costs can be reduced through collaborative working with other partners, identification of event sponsorship (e.g. businesses or NGOs etc) or use of grants. In some cases, private actors are the organisers of events resulting in no or low financial resources needed from a city.

In Ljubljana, a budget of €20,000 is used annually for European Mobility Week (covering a large number of actions/events), which is supported by many voluntary actions.

Clock icon representing time

Time & Human Resources

Again, depending on the size of the cycling event or activities planned, the time required to organise is likely to vary considerably. Cycling events and activities are likely to be organised by a number of key stakeholders, including cooperation between local authorities, NGOs, cycling advocacy groups, schools etc.

Measure impact highlight

Community icon Social/Community

Cycling events are likely to have positive impacts on local communities and social aspects.

Note: An overview of the direct and indirect impacts resulting from correctly implemented cycling measures is available in Challenges that cities face and how cycling can address them.

In-depth measure analysis, case studies and further guidance