Fitness clubs to open their doors

Did you know that fitness clubs are part of the European Week of Sport too? And they’re going BIG this year with National Fitness Days thanks to EuropeActive. With the Association’s encouragement, clubs throughout Europe are opening their doors with special #BeActive activities and discounts to get Europeans ‘on the move’. 

Still hiking at 75

Meet Algimantas Jucevičius from Vilnius, Lithuania. He’s been organising treks since age 16, and now at age 75 is still leading epic trips into the wilderness for people of all ages and backgrounds. As president of the Lithuanian Travellers Union (Lietuvos keliautojų sąjunga), he gets people outside rain, shine or snow. We spoke with him about his lifetime being active.

Ultra-running to beat childhood obesity

You’re running hard and look down at your pedometer, and see that you’ve run five kilometres (km). Your legs are starting to burn, and your breathing has turned heavy. Now imagine you’ve got 75 km left before you can stop. 

Cracking the glass ceiling in football

Are women and girls playing football during the Week in your country? Are they in leadership positions in football teams and organisations? Or, is the glass ceiling in football holding them back?


The #BeActive campaign officially launched on 23 June, more commonly referred to around the world as Olympic Day. 

Ambassadors Champion the Week

On 20-21 June, our 42 #BeActive Ambassadors representing 18 Member States gathered at the European Commission to emphasise the importance of physical activity. 

Swedish elderly school of sport

The European Week of Sport is about physical activity, but also promotes inclusivity. Though going to the gym and sport clubs might seem like a young person’s game, the Senior Sport Club is turning that stereotype on its head.  

Go Gymkhana!

Fencing. Archery. Boxing. Weight-lifting. Who says these sports should just remain popular with men? Not the Spanish High Council for Sport. They invited women from throughout the civil service for a morning of fun and sport – a Gymkhana – to show that women can #BeActive with sports of all kinds…and enjoy it!

#BeActive, it’s the doctor’s order

#BeActive, that’s the doctor’s order. But how often does it become the patient’s practice? Not enough. The rise in chronic disease due to Europe’s growing obesity and physical inactivity proves it.

Boosting girls’ confidence with football

If you want to boost the confidence of teenage girls, get them to play football. That’s the big takeaway from new research commissioned by UEFA, the Union of European Football Associations and an official partner of the Week.


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