Getting Europe’s most inactive country to #BeActive

Begach Running Club is committed to getting more Bulgarians to become runners. By inspiring people of all ages and backgrounds to get moving, it helps tackle Bulgaria’s alarmingly low levels of participation in sport. 


How Special Olympics changed the life of an 18-year-old Iraqi refugee

Special Olympics has a simple mission to use sport to transform the lives of those who risk social marginalisation. As part of its commitment to empower people with intellectual disabilities, the organisation is working with young refugees, a group that faces risk of stigmatisation and exploitation.

Nike: “Kids are made to play.”

Dan Burrows, Senior Director of Community Impact EMEA for Nike, is passionate about getting kids moving. He took time out from the European Week of Sport to share why Nike is committed to Made to Play, its ongoing efforts to get kids active through play and sport, and how the company is working with partners to inspire more active lives for the next generation.

Icehearts transforms the lives of vulnerable children in Finland

Finnish social worker Ville Turkka was a promising ice hockey player as a child. Despite his love for the game, he was frustrated by the way senior coaches treated children unequally. Back then, he made a promise to himself that as an adult he would always treat children with the utmost respect.

#BeActive in 2018 with the European Championships

There’s no need to wait until the next Olympics for the next big multi-sport event: the all-new 2018 European Championships will showcase the best Europe can offer in seven top sports. It is the perfect platform for motivating more people to get involved in sports and physical activity. 

Fitness clubs to open their doors

Did you know that fitness clubs are part of the European Week of Sport too? And they’re going BIG this year with National Fitness Days thanks to EuropeActive. With the Association’s encouragement, clubs throughout Europe are opening their doors with special #BeActive activities and discounts to get Europeans ‘on the move’. 

Still hiking at 75

Meet Algimantas Jucevičius from Vilnius, Lithuania. He’s been organising treks since age 16, and now at age 75 is still leading epic trips into the wilderness for people of all ages and backgrounds. As president of the Lithuanian Travellers Union (Lietuvos keliautojų sąjunga), he gets people outside rain, shine or snow. We spoke with him about his lifetime being active.

Ultra-running to beat childhood obesity

You’re running hard and look down at your pedometer, and see that you’ve run five kilometres (km). Your legs are starting to burn, and your breathing has turned heavy. Now imagine you’ve got 75 km left before you can stop. 


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