People who love the outdoors are the best ones to share it. That’s the thinking behind the #BeActive challenge from ‘It’s Great Out There’. In the run up to the Week, the coalition of brands and organisations of the outdoor industry is asking Europeans to share their outdoor adventures with family and friends.

With the hashtag #TakeSomeoneOutdoors, the coalition wants to see Europeans take the outdoors and social media by storm with posts featuring their adventure photos, videos and stories. They’ll be tracking all the action with the hashtag, and promoting the really great posts, until the Week closes on 30 September.

“If you’re an avid hiker, invite some friends who’ve never been on the trail to join you,” says Arne Strate, marketing director of the coalition. “Show your family members why camping is your all-time favourite activity. Get your grandparent on a bike and cruise the streets together in your city or through the forest”.

Lakes. Rivers. Sea. Mountains. Valleys. Plains. City parks and city streets. It’s all out there, and it’s all great. “Why not share it with the people you love?” says Strate. We couldn’t agree more.

If you’re looking for some outdoor inspiration, we’ve got some ideas for you… no matter your age or fitness level. #ItsGreatOutThere for everyone!

Will you #TakeSomeoneOutdoors? Tell us about your adventures too on our social media channels. It’s Great Out There is an official partner of the European Week of Sport. Learn more about the challenge on the coalition website.

Photo: Jack Wolfskin ©


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