Launched by the European Commission in 2018, the SHARE initiative’s main goal is to raise awareness on the role of sport and physical activity in the context of regional and local development.
The initiative aims to increase collaboration, facilitate discussions and create a forum to grow and implement best practices – particularly between public authorities and the sport movement. By building stakeholder capacity and strengthening partnerships in the field of sport, new funding can be unlocked for sport-related activities.
The SHARE initiative brings together public authorities, sport organisations, universities, Small and Medium Enterprises (SMEs) and business support organisations across Europe who are engaged in highlighting sport's importance for regional development.
SHARE aims to raise sport's profile in European, national, regional and local policy agendas.