- Societal role
- Economic dimension
- International cooperation and external relations
Through a peer-to-peer approach, prePLAY fought against doping in sports. The project engaged athletes at grass-roots level and anti-doping ambassadors to drive change.
Using peer-to-peer networking and ambassadors in a grassroots campaign, prePLAY informed students about the dangers of doping.
Over the last decade, European policies have fought against doping, but progress has been slow. Besides testing, doping prevention programmes are part of a global fight for clean sport.
The project created a network of anti-doping ambassadors – young athletes aged 18-23 who ended their sport careers. 20 ambassadors were selected in each partner country.
They shared real-life examples and explained how harmful doping can be. One ambassador said:
"I loved it, I experienced a lot, not only from lectures, but also from the young people around me. It gave me confidence. I truly believe in clean sport, and that my voice in this battle is meaningful, even if I save or help just one person.”
More than 11,000 participants, ranging from school students to young athletes, joined the 233 different prevention activities.
prePlay resulted in higher anti-doping awareness among young athletes, which could result in less frequent abuse in the long run. prePLAY in Slovenia, for example, demonstrated that prevention work can be implemented in any country, regardless of size.
prePLAY also developed guidelines for peer-to-peer networking in the fight against doping, which can be used to support other anti-doping organisations. The ambassador programme will continue, meaning more doping prevention programmes can be carried out yearly. An international camp will be organised every year for the ambassadors to exchange good practices.
Photo: © Slovenian Anti-Doping Organisation