Employment, Social Affairs & Inclusion


Join the EaSI Technical Assistance webinar on building landing pages

The European Union is offering a webinar to microfinance institutions (MFI) interested in setting up an effective landing page on their website in order to attract visitors, improve search engine optimisation (SEO) and build the company’s brand. The webinar will take place on 27 April.

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This session is part of a series on digitalisation for microfinance institutions at the start of their technological journey. It is held for organisations in the microfinance sector, who have to adapt in order to keep up with digitalisation.

The landing page of your company’s website is a key element to attract clients. If it is not appealing, easy to navigate or does not perform optimally, it is likely that users will go elsewhere.

This webinar will offer practical solutions to build successful landing pages, in particular for microfinance institutions. It will also focus on visual elements that make a good landing page, and explain what are wireframes and A/B testing.

Practical information

The webinar will take place on Monday, 27 April 2020 at 11:00 – 12:00 (CET), in English. Attendance is free of charge. 

Interested participants can register online

The session is primarily tailored to smaller microfinance institutions, which do not have a fully-fledged IT department or for those at the start of their digital transformation.

By participating into this webinar you acknowledge that you have read and understood the event's privacy statement.


The main speaker will deliver an interactive online session with plenty of opportunities for engagement through polls and live questions:

  • Marina Schideroff is the founder & chief design officer of Fram Creative Solutions - a company that offers complete bespoke solutions that meet their clients creative design, digital content and event management needs. Marina has worked in the IT sector for nearly 10 years and has expertise in all areas of UX/UI, designing software, apps, websites and digital products of all kinds. She has exceptional core skills in branding and brand awareness, digital project design and innovative event management.

Other events in this webinar series

Here is an overview of all sessions from the webinar series on digitalisation of microfinance institutions:

The webinar is financed under the EU programme for Employment and Social Innovation (EaSI)

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