Employment, Social Affairs & Inclusion


The European Alliance for Apprenticeships is a multi-stakeholder initiative steered by the European Commission. The originator of the pledge is solely responsible for implementing the actions outlined in the pledge.

Author:Apprenticeships 4 England
Country:United Kingdom
Start Year:2015
Contact:Lindsay McCurdy, CEO
Types of organisation:Non-profit/youth organisations

Apprenticeships 4 England runs the We Love Apprenticeships Campaign.

WE Love Apprenticeships is inviting Training Providers / Businesses across the country to sign up to a pledge to offer The Appropriate Apprentice Wage, impartial careers advice, promote the vocational route and work with training providers/employers/apprentices to reveal the potential of Apprenticeships. All participating organisations are entitled to display the WE Love Apprenticeship Logo on Company websites and include it in their printed materials.


Key principles of the campaign:

   1. Apprenticeships should be a job with a productive purpose

2. Fair Wage & Contract of Employment

3. High quality training and clear individual development

4. Accessible to, and achievable by all

5. Healthy and Safe environment

6. Complement the workforce, not supplement it

Apprenticeships 4 England will promote the European Alliance for Apprenticeships in its network and make use of the learning through the Alliance to promote the quality, supply and image of apprenticeships in the United Kingdom.


Area of action: Quality
Area of action: Image

Apprenticeships 4 England works with public authorities, NGO organisations, cooperatives, companies, education institutions, awarding bodies, Sector Skills Councils, Trade Associations and Independent Training Organisations.

Together we will raise awareness about the We Love Apprenticeships Pledge/ European Alliance for Apprenticeships and motivate non-profit organisations, cooperatives, companies, schools, colleges, trade associations, local and regional authorities training providers  to work towards more quality, accessible and fair apprenticeships in the United Kingdom.

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