Employment, Social Affairs & Inclusion


The European Alliance for Apprenticeships is a multi-stakeholder initiative steered by the European Commission. The originator of the pledge is solely responsible for implementing the actions outlined in the pledge.

Country:United Kingdom
Start Year:2017

Ann Potterton

Head of Apprenticeships - Relationship Management & Design



Types of organisation:Companies and business organisations

BT will offer at least 7,000 new apprenticeships by 2020.

BT will by 2020 provide at least 2,250 young people with the opportunity to experience our business through our engagement in movementtowork.org.

BT will share the benefits and best practise of running apprentice programmes with employers / EAFA partners and also continue to move forward in developing new quality apprenticeship programmes.

BT will explore the possibility to extend the concept of apprenticeships into offices outside the UK, including in Hungary and India.
Short company / organisation description:

BT is one of the world’s leading providers of communications services and solutions, serving customers in more than 170 countries.  It’s principal activities include the provision of networked I T services globally, local, national and international telecommunications services to its customers for use at home, at work and on the move, broadband, TV and internet products and services; and converged fixed / mobile products and services. BT consists principally of six lines of business: BT Global Services, BT Business, BT consumer, BT Wholesale, EE and Openreach.  BT employs 109,000 people.

The apprenticeship programmes at BT are very much part of BT’s Purpose, Strategy and Values with the company investing more than £100m per annum in development opportunities. 

BT is a major contributor to the design and build of new apprentice Trailblazer standards being implemented and in development.

BT understands that apprenticeships add significant commercial value and as such, encourage and support its own supply chain to recruit and develop apprentices.  The net result is increased business performance for BT, an enhanced customer experience and a likeminded supply chain.

BT is a founding member of movementtowork.org, a coalition of UK employers committed to helping tackle youth unemployment through the provision of work placements.
Area of action: Supply
Area of action: Quality

External awarding bodies

Skills Funding Agency

Service providers

Training providers

Partner College and Universities

Share this page