Research & Innovation - Participant Portal


TOPIC : Virtual museums and social platform on European digital heritage, memory, identity and cultural interaction.

Topic identifier: CULT-COOP-08-2016
Publication date: 14 October 2015

Types of action: RIA Research and Innovation action
CSA Coordination and support action
Opening date:
27 October 2015
Deadline: 04 February 2016 17:00:00

Time Zone : (Brussels time)
  Horizon 2020 H2020 website
Pillar: Societal Challenges
Work Programme Year: H2020-2016-2017
Topic Updates
  • 03 October 2017 11:33

    CALL: H2020-SC6-CULT-COOP-2017-two-stage (stage 2)

    The deadline for the submission of proposals invited to the second stage of the H2020-SC6-CULT-COOP-2017-two-stage call was Wednesday 13 of September 2017 at 17.00 Pm.
    A total of 57 proposals were submitted in response to this call. The number of proposals for each topic is shown below including the indicative budget of the topic:

    CULT-COOP-1: RIA: 5 submitted
    CULT-COOP-2: RIA: 11 submitted
    CULT-COOP-3: RIA: 4 submitted
    CULT-COOP-4: RIA: 6 submitted
    CULT-COOP-5: RIA: 4 submitted
    CULT-COOP-6: RIA: 2 submitted
    CULT-COOP-7: RIA: 11 submitted
    CULT-COOP-12: RIA: 1 submitted
    (Indicative budget: for topics 1, 2, 3, 4, 5, 6, 7, 9, 12: budget split 1: 27 M€)

    CULT-COOP-9: RIA: 13 submitted: (indicative budget: budget split 2: 9 M€)


Topic Description
Specific Challenge:

ICT changes the way cultural digital resources are created, disseminated, preserved and (re)used. It empowers different types of users to engage with cultural digital resources, for example through web discovery interfaces representing a wealth of information from collections (archives, scientific collection, museums, art galleries, visual arts etc.) enabling their re-use and re-purposing according to users' needs and inputs. The Virtual Museum (VM) is not a real museum transposed to the web, nor an archive or a database of virtual digital assets but a provider of information on top of being an exhibition room. VM provide opportunities for people to access digital content before, during and after a visit in a range of digital ‘encounters’. Virtual museum is technologically demanding especially in terms of virtual and augmented reality and storytelling authoring tools which must covers various types of digital creations including virtual reality and 3D experiences, located online, in museums or on heritage sites. The challenge will be to give further emphasis on improving access, establishing meaningful narratives for collections and displays and story-led interpretation by the development of VM. It will also address the fundamental issues that are required to make this happen e.g. image rights, licencing and the ability of museums to support new ICT technology.

The emergence of new social paradigms in the area of European Heritage induce the creation of specific social platforms that will encourage an active participation of a large number of stakeholders aiming at a better understanding of the European cultural heritage. Moreover it should facilitate and support a better understanding of the past to better build our future. The challenge is to support the multidisciplinary awareness needed for providing a comprehensive framework for the accessibility, preservation, participatory and sustainable management of cultural resources and assets, based on a holistic, social understanding of European culture and cultural heritage. This challenge will contribute to the debate over these issues and opportunities by facilitating an open dialogue on how technological changes, new business models and scientific progress impact and accelerate developments, including social change, determine policy changes, and support new investments (both private and public) involving diverse actors with different stakes and agendas.

Researching digital cultural heritage is of key, long-term importance to Europe in order to form a robust knowledge base on how cultural heritage may develop in the 21st century. This will enable creative and innovative partnerships between museums, creative industries and public-domain areas such as education with transfer value to other socio-cultural areas and will advance strategies for heritage institutions, including museums, to harness transversal citizen resources and thus enhance their benefit to wider society.


a) Research and Innovation Actions

European cultural heritage is being radically transformed with the wide adoption of digital media used for engagement, participation and inclusion. Researching these transformations encompass the engagements of citizens in their own formation of heritage and the options for heritage institutions to capitalize on the new forms of communication and interaction.

The real potentiality of a virtual museum is in the creation of a personalized, immersive, interactive ways to enhance our understanding of the world around us. The audio-visual narrative is one of the best means to effectively communicate about objects in a museum to the ordinary visitor. Therefore, actions will focus on the development of highly innovative technologies, methods and ICT tools to significantly improve the ‘digital encounter’ including quality of images, sonic narratives, the display and interactivity with digital objects. Besides, actions should research and create new ways of personalised storytelling, interactivity and adaptive guidance, bridging the physical and the digital world. The technology resulting from the research should be validated in real life environments. During test and validation phases, due attention has to be paid to scalability, portability, transmedia and interoperability of the technologies proposed and the support needed when implemented. Furthermore, social media tools should be integrated into the VM platform in order to facilitate exchange of information among users.

The Commission considers that proposals requesting a contribution from the EU in the order of EUR 2.5 million would allow this specific challenge to be addressed appropriately. This does not preclude submission and selection of proposals requesting other amounts.

b) Coordination and Support Action[1]

The scope of this action is to develop and maintain a sustainable platform engaging a large number of key actors, stakeholders and communities of practices on how to improve the collaboration and comprehension among the entire community, in order to build up a common roadmap for future activities and explore how these new encounters can be evaluated to understand the models. The platform should engage - and be open to all - practitioners and stakeholders wishing to contribute to decision making processes, agree on objectives and priorities, share experiences, policies and practices. Partnership and collaboration between public and private stakeholders should be encouraged. The platform will concretise its action through the organisation of workshops, conferences or any other awareness-raising actions.

The Commission considers that proposals requesting a contribution of EUR 1 million would allow this specific challenge to be addressed appropriately. This does not preclude submission and selection of proposals requesting other amounts.

Expected Impact:

Virtual Museums and Social Platform are accessible for everyone, breaking the restrictions of geography and time. VM & SP will help to increase European citizens' curiosity for art and their understanding of cultural heritage. VM & SP will support access to culture and citizens' engagement with culture in less developed regions.

Researchers and scholars will benefit from the new possibilities to shape, access and study European Culture.

Synergies between virtual and traditional museums and cultural institutions will support the economic growth of the sector as measurable impacts will be achieved beyond the beneficiaries of the funded projects.

Cross-cutting Priorities:

Socio-economic science and humanities

[1]This activity is directly aimed at supporting the development and implementation of evidence base for R&I policies and supporting various groups of stakeholders. It is excluded from the delegation to Research Executive Agency and will be implemented by the Commission services.

Topic conditions and documents

Please read carefully all provisions below before the preparation of your application.

  1. List of countries and applicable rules for funding: described in part A of the General Annexes of the General Work Programme.
    Note also that a number of non-EU/non-Associated Countries that are not automatically eligible for funding have made specific provisions for making funding available for their participants in Horizon 2020 projects. See the information in the Online Manual.

  2. Eligibility and admissibility conditions: described in part B and C of the General Annexes of the General Work Programme

    Proposal page limits and layout: Please refer to Part B of the standard proposal template.

  3. Evaluation

    3.1  Evaluation criteria and procedure, scoring and threshold: described in part H of the General Annexes of the General Work Programme

    3.2 Specific evaluation procedure: At least 1 proposal per topic will be selected for funding provided it passes all evaluation thresholds. 

    3.3 Submission and evaluation process: Guide to the submission and evaluation process

  4. Indicative timetable for evaluation and grant agreement:

    Information on the outcome of single-stage evaluation: maximum 5 months from the deadline for submission.
    Signature of grant agreements: maximum 8 months from the deadline for submission.
  5. Provisions, proposal templates and evaluation forms for the type(s) of action(s) under this topic:

    Research and Innovation Action:

    Specific provisions and funding rates
    Standard proposal template
    Standard evaluation form
    H2020 General MGA -Multi-Beneficiary
    Annotated Grant Agreement

    Coordination and Support Action:

    Specific provisions and funding rates
    Proposal templates are available after entering the submission tool below.
    Standard evaluation form
    H2020 General MGA -Multi-Beneficiary
    Annotated Grant Agreement

  6. Additional provisions:

    Horizon 2020 budget flexibility

    Classified information

    Technology readiness levels (TRL) – where a topic description refers to TRL, these definitions apply.

    Financial support to Third Parties – where a topic description foresees financial support to Third Parties, these provisions apply.

  7. Open access must be granted to all scientific publications resulting from Horizon 2020 actions.

    Where relevant, proposals should also provide information on how the participants will manage the research data generated and/or collected during the project, such as details on what types of data the project will generate, whether and how this data will be exploited or made accessible for verification and re-use, and how it will be curated and preserved.

    Open access to research data
    The Open Research Data Pilot has been extended to cover all Horizon 2020 topics for which the submission is opened on 26 July 2016 or later. Projects funded under this topic will therefore by default provide open access to the research data they generate, except if they decide to opt-out under the conditions described in annex L of the Work Programme. Projects can opt-out at any stage, that is both before and after the grant signature.

    Note that the evaluation phase proposals will not be evaluated more favourably because they plan to open or share their data, and will not be penalised for opting out.

    Open research data sharing applies to the data needed to validate the results presented in scientific publications. Additionally, projects can choose to make other data available open access and need to describe their approach in a Data Management Plan.

    - Projects need to create a Data Management Plan (DMP), except if they opt-out of making their research data open access. A first version of the DMP must be provided as an early deliverable within six months of the project and should be updated during the project as appropriate. The Commission already provides guidance documents, including a template for DMPs.

    - Eligibility of costs: costs related to data management and data sharing are eligible for reimbursement during the project duration.

    The legal requirements for projects participating in this pilot are in the article 29.3 of the Model Grant Agreement.

  8. Additional documents

    H2020 Work Programme 2016-17: Introduction
    H2020 Work Programme 2016-17: Europe in a changing world - inclusive, innovative and reflective societies
    H2020 Work Programme 2017-17: Dissemination, Exploitation and Evaluation
    H2020 Work Programme 2016-17: General Annexes
    Legal basis - Framework Programme
    Legal basis - Rules for Participation
    Legal basis - Specific Programme


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