The Marie Curie fellowship is an important opportunity to develop my research on visual studies and on semiotic-social meanings of images: modernity and advertising poster in Paris at the beginning of 20th century.

Marie Curie Actions cover all topics of research like, in the case of Luca, important aspects of European identity through the study of posters in Paris as social events. He uses these images as a source of documentation of social practices. These defined the future evolution of advertising, with influences still visible today. It was as innovative back then as Luca is today.