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David BUSH

Head of Sports Business Development, Sony Europe

David Bush is Head of Sports Business Development at Sony Professional Solutions Europe since June 2007.

David directs Sony’s overall B2B marketing and strategic planning programmes. This includes responsibility for new business innovation and development in the B2B and sports fields, identifying and developing new business initiatives. In 2011, David lead the acquisition of Hawk-Eye Innovations Ltd and now also heads a new Sports & Business Development group into which Hawk-Eye has been successfully incorporated. In recent months he has been integral in the success of various sporting events supported by Sony, including successful 4K trials at major sporting events such as the Confederations Cup and the Wimbledon Championships as well as being an integral part of Sony’s delivery of the 2014 World Cup in Brazil.

He is a true innovator and is passionate about building and leading creative teams to deliver ground-breaking customer experiences.

David is fluent in German and he likes to spend his free time playing guitar and cycling. He holds an honours degree in Electrical and Electronic Engineering.

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