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The Power of Inducement Prizes: Design your own

Fringe session organised by InnoCentive and Nesta

Studio 213/215, 10/03/2014 (16:30-18:00)

Challenge prizes have been used for centuries to tackle important problems that lack attention, funding, or simply have not been solved. Challenging the crowd to take up your problem can be a very effective way to draw attention to, and ultimately seek solutions to, a problem that the market has failed to address, or that sector experts have been unable to solve by offering a reward to whoever can first or most effectively meet a defined challenge.

By sharing best practices from challenge sponsors and winners, working with you through a facilitated challenge prize design workshop and a chaired Q&A with key experts, the session will give the audience a practical and interesting insight into how challenge prizes are and continue to be an effective tool for government, nonprofits, and the private sector alike.


  • Introduction to Inducement Prizes
  • Challenge Prize Design Workshop
  • Chaired panel with Q&A from audience


  • Mr Marco Zappalorto, Programme Manager, Nesta
  • Mr David Clarke, Challenge Sponsor, EIT
  • Big Green Challenge – Challenge Winner
  • Mr Benedikt Herrmann, Behavioural Economics Team, European Commission

Moderator: Jonathan Slater, Director of Business Innovation (InnoCentive)

Links and Documents

ID: 12316

Practical information

List of Participants

Convention Programme  PDF icon

Poster of the event  PDF icon

The Convention is pleased to host

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