Riverside museum pays homage to wine
A spectacular new centre highlighting Bordeaux Region wines and viticulture is rising on the banks of the River Garonne. Covering 10 000 square metres, the ‘Wine Culture and Tourism Centre’ is part theme park, part traditional museum.
The Centre, known in the planning phase as the CCTV, is officially named ‘La Cité des Civilisations du Vin’. It has aspirations to develop into an international reference hub for everyone interested in wine – be they tourists, enthusiasts or those who work in the sector.
Bordeaux is the capital of Aquitaine in south-west France, one of the world’s leading winemaking regions. The port city’s new wine centre is being built under a comprehensive urban-regeneration programme (the PAE) in the Bassins à Flot industrial quarter, on the River Garonne’s left bank.
The ultra-modern building’s construction is overseen by the City of Bordeaux, with funding from a private-public partnership and the EU. It is intended to be innovative, in terms of its shape and content, and to contribute to the Aquitaine Region’s sustainable development. A key goal is for the centre to entertain visitors, while enhancing their knowledge of the science and culture that lie behind wine and its production.
Futuristic design, multiple facilities
The main building features three floors, with the second set aside for temporary exhibitions, concerts and conferences spotlighting the wine industry in Europe and beyond. Visitors to the permanent exhibition space on the third floor can follow a discovery route, comprising nine thematic modules linking wine and civilisation down the centuries. A six-floored tower is topped by a belvedere offering superb views of the local area.
Additional features of the centre include tasting rooms, an auditorium, restaurants, wine bars and shops. A tourist information space focuses on regional vineyards. Outside, a large (5 000 m2) ‘wild’ garden runs down to the river and behind the building. It is landscaped with typical Aquitaine plants and complies with EU Natura 2000 guidelines on protected species and habitats.
The centre is expected to become a major new attraction for Bordeaux and its region, with more than 425 000 visitors every year. It is expected to create 150 direct jobs on-site and is sure to be a valuable asset for Aquitaine’s wine industry.
Total investment and EU funding
Total investment for the project “Grand équipement de loisir culturel autour du vin” is EUR 57 288 085, with the EU’s European Regional Development Fund contributing EUR 15 209 987 for the 2007 to 2013 programming period. It comes under the financing priority “Sustainable development of the specific territories” of the “Operational Programme 2007-2013 for the region of Aquitaine”.