Lifefood provides jobs boost and paves way for more healthy food
An innovative new project aims to increase the shelf life of food products without any use of preservatives.
" Success on 20 foreign markets, international growth in exports and a turnover exceeding EUR 4.5 million in 2013 – those are the parameters that boosted Lifefood up to the silver ranking in the “Medium-sized company” category in the 17th annual DHL UniCredit Export Awards. We are very grateful for the support we received by EU funding. Such support for small companies can make a huge difference at the beginning. For us it is not only about the company and business but also about the possibility to spread idea of healthy and tasty food among people so that really the whole society can benefit from us. This is our message that can be fulfilled also thanks to the EU. "
Lifefood is a company based in the Czech Republic which produces bio food products such as biscuits, crackers and energy bars. Under an innovative new approach to food production, the Prague-based firm has developed a special type of wrapping foil with nitrogen inserted, which protects its products against oxidation and mould.
New product keeps food fresh longer
The use of newly-acquired machinery, including custom-built units, has allowed Lifefood to reduce the time of food dehydration without compromising the quality of the product. The use of more effective equipment, such as two chamber cooling boxes and a flow-pack packaging machine, means production has been increased by some 800 %. In addition, the company has launched three new product lines since the start of the project, which, similarly to the rest of the firm’s production, are entirely organic.
Production of raw chocolate has also been revolutionised. Previously, the company’s raw chocolate products were completely handmade in an old-fashioned artisanal process. However, with the special units it is possible to keep the special properties of the chocolate product while at the same time increasing production.
Boosting sales and jobs
Six new jobs have been created in the company with another 100+ jobs created indirectly through higher demand for packaging material and fresh bio produce from suppliers. Apart from providing job opportunities, increasing sales was another of the project’s main strategic objectives. Sales and the company’s export rate have both risen, with exports now representing some 75 % of total sales.
The project is expected to become self-financing within three years from when EU funding ends.
Total investment and EU funding
Total investment for the project "Effectiveness and Innovation of Production" is EUR 232 377, of which the EU´s European Regional Development Fund is contributing EUR 158 016 through the “Prague” Operational Programme for the 2007-2013 programming period.