An application to rediscover works of art and cultural places in Piedmont Savoy

The general objective of the project was to increase the appeal of the Piedmont-Savoy cross-border area by promoting tourism in three museums located in the cities of Turin, Italy, and Chambéry, France. A smartphone application has been developed to accompany visitors using narrative tours.

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The aim of the project was to increase the appeal of the Piedmont-Savoy cross-border area by enhancing the tourism value of three museums in the cities of Turin (in the photo) and Chambéry. ©CC0 Creative Commons The aim of the project was to increase the appeal of the Piedmont-Savoy cross-border area by enhancing the tourism value of three museums in the cities of Turin (in the photo) and Chambéry. ©CC0 Creative Commons

" Our experimental project is unique. We have attempted to pool our expertise in books and reading with the museum experience of directors who wanted to bring the museum to life, not only as a place of scientific research, but also as a playground for the imagination. "

Maurizia Rebola, Director of Circolo dei Lettori

The project has developed and tested a tool to promote cultural sites from the point of view of tourism. The two cities were chosen because they are historically linked. Turin and Chambéry are two geographical areas that become real narrative itineraries where people can go through journeys of experience and knowledge. The tour brings historical events back into the contemporary world using tools such as technology and storytelling.

Nine fictional stories to accompany the visitor

Lieux Vivants has developed narrative paths capable of creating new experiences, and ways of enjoying a visit that offer several authors’ stories within the same structure. Thanks to the direct collaboration of professional writers of international acclaim, the Circolo dei lettori Foundation of Turin has collected nine fictional stories which—using the themes, characters or visit routes of the museums of Turin (Egyptian Museum) and Chambéry (Museum of Fine Arts and Les Charmettes - Maison de Jean-Jacques Rousseau)—accompany the visitor. These stories, which are inspired by different literary genres (detective, romance, adventure for young people) and the imagination of the authors, offer visitors a new insight into the museum's reading collection, who can choose to discover it by genre or by author.
 
The content of the stories is offered to the user through a mobile application that can be downloaded directly to smartphones. This trilingual mobile application is common to all three museums.

Participation of well-known authors

Nine French and Italian authors were chosen: Roberto Saviano, Alice Rohrwacher, Maylis de Kerangal, Niccolò Ammaniti and Antonio Manzini, Altan, Carlo Lucarelli, GauZ’ and Nathalie Gendrot. Each author has designed a narrative journey.

The project involved several categories of professions: writers, translators and literary agents, computer engineers and experts in new technologies, application designers, creators and communication experts.

The specific achievements are as follows:

  • Development of a common museography;
  • Improvement in quality of the proposed visits;
  • Public loyalty;
  • Development of a joint tourist attraction between the two cities of Turin and Chambéry;
  • Increase in the visibility of cross-border supply on the tourism market.

Finally, Lieux Vivants offers visitors an innovative tool to discover cultural and/or tourist attractions and places through an approach that can be replicated and transferred to other places.

Total investment and European funding

The "Living Places - Tourism development of cultural attractions through a new type of usage” project has received a total investment of EUR 962 355; the European Regional Development Fund contributed EUR 818 001 under the “INTERREG V A - Italy/France (ALCOTRA)" cooperation programme for the 2014-2020 programming period. The investment falls under the priority "Appeal of the territory".