Communicating EU Regional Policy

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16th meeting of the INFORM network of EU Regional Policy communication officers - Bucharest, 10-11 December 2015

Programme and presentations

Thursday, 10 December 2015

11:00 - 13:00

INFORM core group (for national information and communication officers only)
(Room: Regina Maria 1)

  1. Communication priorities 2016- yours and ours PDF
  2. Europe Week 2016 / MAIA / Joint activities with COMM REP (other EU networks?) what is happening?
  3. INFORM & INIO meeting in Slovenia - priority themes
  4. Going local seminars for ESIF communicators 2015/2016
  5. The INFORM network on Inforegio - contributions wanted
  6. Simplification exercise
  7. Communication strategies PDF
  8. National communication networks / INFORM core member nominations
  9. Corrigendum of the CPR communication rules
  10. AOB
13:00 - 14:30

Official beginning for all INFORM network members
Registration and Networking lunch

14:30 - 15:15

Opening plenary session (open to the media)
Room: Diplomat
Interpretation from/into: EN, FR, RO

Tony Lockett, Deputy Head of Communication Unit, DG Regional and Urban Policy (DG REGIO), European Commission
Welcome by:
Aura Raducu - Minister for European Funds, Romania
Corina Crețu - Commissioner for Regional and Urban Policy
15:00 - 15:20

Cohesion policy communication in Romania: structures, strategies, tools and success stories
Speaker: Ioana Pâslaru, Communication Coordinator, Ministry of European Funds, Romania PDF

15:20 - 15:35

Awareness and perception of EU Regional policy - key findings from the latest Eurobarometer survey; Peter Fischer, Communication officer, DG REGIO PDF
Report from INFORM Core Group meeting; Peter Fischer, DG REGIO

15:35 - 15:50

The Open Cohesion data portal on Inforegio - update, Tony Lockett, DG REGIO
A short look back at the Open Days, incl. RegioStars awards ceremony

15:50 - 16:05

Coffee break

16:05 - 17:45

Parallel working groups


A. The Investment plan for Europe – hands on
Room: Regina Maria 1

First projects have been selected. Speakers from the EIB and beneficiaries (tbc) will share their experiences of the first months.

Sabine Kayser, Communication department,European Investment Bank PDF
Kateřina Doležalová, Ministry of Regional Development, Czech Republic
Matteo Salvai, Communication officer, DG Regio

B. Successful communication campaigns
Room: Diplomat

Case studies from around the INFORM network.

Introductory speakers
Oana Marinescu, strategic communication consultant, Oma Vision, Romania PDF;
Zaiga Puškina, Senior expert of Communication department, Ministry of Finance of the Republic of Latvia: Case study - EU funds communication campaign in Latvia
Rob Martell, Communications Manager, European Programmes and Local Growth Delivery, UK
Boris Kandziora, Communication officer, DG Employment, Social Affairs and Inclusion (EMPL)

C. Social media and paid social media campaigns - Value for money?
Room: Regina Maria 2

Introductory speakers
Romanian social media expert; Interreg Europe case study;
Raluca Toma, Interreg Europe Joint Technical Secretariat PDF
Derville Brennan, Communication Manager, Communications, Southern Regional Assembly, Ireland
Edson Ramos, Communication Officer, DG Regio
17:45 - 18:00

Plenary room

Reports from working groups A-C (2 minutes per working group – focus on 3 main outcomes)


Networking dinner

Friday, 11 December 2015

9:00 - 9:10

Welcome coffee

9:10 - 9:30

Joint plenary session
Room: Diplomat

Introducing the EuroPCom 2015 communication award winners; INFORM network members from the Netherlands, France and Bulgaria:

Kijkdagen – Open Days, Europe Around the Corner PDF
Marianne Schrama, Ministry of Economic Affairs  and Mieke Cornet, City of Rotterdam, the Netherlands
l'Européen d'à côtè – European next doors
Sandra Chaignon, Commissariat général à l'Egalité des Territoires, France
Let's create together Bulgaria 2020
Maria Zafirova, Council of Ministers, Bulgaria
9:30 - 10:45

Parallel working groups

D. Open data, open government partnership and infographics
Room: Diplomat
Interpretation from/into: EN, FR, RO 

Radu Puchiu, State Secretary, Prime-Minister’s chancellery, coordinator for the Open Government Partnership PDF
Carlo Amati and Simona De Luca, OpenCoesione, Italy PDF
Sandra Chaignon, Commissariat général à l'Egalité des Territoires, France PDF
Tony Lockett, DG Regio
Matteo Salvai, DG Regio

E. Visual identity tool kits, electronic project application systems and more -
28 countries, 28 different solutions?
Room: Regina Maria 1

Which solutions exist? What are the experiences of Managing Authorities?

Michal Klusak, Communication officer, Ministry of Regional Development, Czech Republic: Czech approach to the new visual identity of ESIF
Eugen Grigore, Director, IT and SMIS Coordination Directorate, Ministry of European Funds, Romania
Aleksandra Sztetyłło-Budzewska, Information and Promotion Coordination Unit, Ministry for Development, Poland PDF
Juliette Cristescu, Communication officer, Bretagne, France PDF
Malina Frateanu, Communication officer, Ministry of EU Funds, Romania
Boris Kandziora, DG EMPL

F. The communication focus of Interreg programmes
Room: Regina Maria 2

In this workshop, Interreg programmes of all strands are invited to share and discuss their main communication activities for the coming years. Cross-border programmes can also use this session to assess how the findings of the recent Eurobarometer survey (should) impact their communication activities.

Frank Schneider, Head of Communication, Central Europe programme PDF
Peter Fischer, DG Regio PDF
Edson Ramos, DG Regio
10:45 - 12:15

Europe Day/Europe week 2016 – the role of the INFORM network
Room: Diplomat

What are programmes, regions and countries planning for May 2016?
Interactive session with all participants!

Introductory speaker
EU project, My projectNataša Rojšek, Slovenia
Peter Fischer, Tony Lockett, Matteo Salvai, DG Regio
12:15 - 12:30

Coffee break

12:30 - 12:45

Closing plenary session
Room: Diplomat
Interpretation from/into: EN, FR, RO

Feedback from working groups (2 minutes per working group - focus on 3 main outcomes)

Next meeting: joint INFORM/INIO network conference 31 May-01 June 2016 in Slovenia&Croatia

12:45 - 13:00

Information about project visit ahead; Ministry of European Funds (tbd)

Closing remarks by DG REGIO
13:00 - 14:00


14:00 - 17:30

Project visit(s)
ISU Bucharest, Casa Cesianu