Communicating EU Regional Policy

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Meeting of the INFORM network of EU Regional policy communicators 1-2 December 2016, COOP, Quai Fernand Demets 23, 1070 Brussels

Programme and presentations

Thursday, 1 December 2016


INFORM core group meeting (restricted, one delegate per country) – Room: Auditorium


  • Europe in My Region 2016 campaign: review of achievements, feedback from the network PDF
  • Going Local seminars
  • Tour de table with communication priorities for 2017
  • Transparency of EU Funds: Results of a European Parliament study PDF
  • Everything under control? Cohesion policy portals, List of Operations… PDF
  • INFORM/INIO joint meeting 2017
  • Communication rules post 2020 – the roadmap ahead
Mid-Term assessment on communication in the AIR 2017

Plenary sessions - Room: Grande Salle



Welcome by Cecile Olbrecht, Member of Cabinet of Rudi Vervoort; Minister-President of Brussels region
Panel debate - How communication can help shape the future of Cohesion policy

  • Evi Cornelis, ERDF coordinator, Brussels region
  • Marc Lemaître, Director General, DG REGIO, European Commission
  • Lambert van Nistelrooij, Member of the European Parliament, RegioStars Jury President

Q&A with participants

Moderator: Ana-Paula Laissy, Head of Communication Unit, DG REGIO, European Commission

Cohesion Policy delivers: key outcomes of the evaluation of the 2007-2013 period

  • Patty Simou PDF, Evaluation and European Semester unit, DG REGIO, European Commission

The Investment Plan for Europe goes local: communication challenges ahead and synergies with Structural and Investment Funds

  • Renaud Soufflout de Magny, Acting Head of Unit, DG COMM, European Commission

The Brussels canal area: development plan and communication strategy to promote opportunities in the heart of Brussels

  • Alfredo Corbalan PDF,

Report from INFORM core group meeting in the morning

  • Peter Fischer, Team Leader, Communication unit, DG REGIO, European Commission PDF

Parallel workshops

Workshop A – Identifying and understanding your target groups (stakeholder mapping, target group identification etc.) - Room: Auditorium

Facilitator: Frank Schneider, Head of Communication, Interreg central Europe
Speaker: Frits Spangenberg PDF, Motivaction,
Rapporteur: Irina Kalderon Libal, Communication unit, DG REGIO, European Commission


Workshop B – Dealing with critical media – Room: Fabrik

Facilitator/Speaker: Jakub Adamowicz, Spokesperson for EU Regional policy, European Commission
Shaireen Aftab: Spokesperson VDAB, Public Employment and Vocational Training Service of Flanders, Belgium
Zóltan Gyevai, journalist for Hungarian business and news weekly Figyelö
Rapporteur: Alain Vanden Borre, Communication unit, DG REGIO, European Commission


Workshop C – Good communication practices from around the network (campaigns, videos, social media and more) – Room: Grande Salle

Facilitator: Derville Brennan, Communications officer, Southern Regional Assembly, Ireland
Speakers: Jacques Moisse PDF, Inspecteur général du Département de la communication du Service public de Wallonie; Professeur à l’UCL: "The European Union is just next door. Communicating the EU to the "general public"
Juliette Cristescu PDF, Communication officer, Bretagne, France: "Europe in Brittany, a regional TV campaign"
Michal Klusak, Katerina Doležalová, Communication department, Ministry of Regional Development, Czech Republic: "How EU funds are changing the world around us"
Rapporteur: Matteo Salvai, Communication unit, DG REGIO, European Commission

Friday 2 December 2016, COOP, Quai Fernand Demets 23, Brussels


Plenary - Room: Grande Salle
Reports form workshops A-C


Understanding the impact of Cohesion policy funding on the European Identity: the Cohesify project


Interreg volunteers

  • Agnes Monfret PDF, Interreg Head of Unit, DG REGIO, European Commission

Evaluating the Europe in My Region Campaign 2016

  • Introductory remarks by Peter Fischer PDF, DG REGIO
  • Input from Member States
  • INFORM Massive brainstorming, by Charlélie Jourdan PDF, old-Continent
10.00-12.30 Interactive workshop: Creating the Europe in My Region Campaign 2017 together

Closing plenary session: Conclusions and next INFORM network meeting

Ana-Paula Laissy, Head of Communication unit, DG REGIO, European Commission
14.00-16.30 Project visits: CASTII, Center arts, sciences, technologies, innovations and inclusion ( and the "Belle-vue centre" consists of several projects (Art2work, Molenbeek Formation) which provide employment and training opportunities for low-skilled young people, notably in professions related to the hotel and tourism industry.