Communicating EU Regional Policy

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Meeting of the Informal Networks of Communication Officers INFORM and INIO - Slovenia & Croatia - 30-31 May & 1 June 2016

Programme and presentations

Monday 30 May: Portorož, Slovenia


INFORM-INIO core group meeting (restricted, one delegate per country and network) - Co-chaired by Tony Lockett, Deputy Head of Communication Unit, DG REGIO & Boris Kandziora, ESF and FEAD Coordination Unit, DG EMPL, European Commission

Grand Bernardin Hotel in Portorož, Slovenia


  • Europe in My Region 2016 campaign/Europe week activities: reactions "on the ground" PDF
  • Everything under control? List of Operations and more … * PDF
  • Citizen summaries
  • Investment plan / Financial Instruments – first experiences 2014-2020 PDF
  • Citizen's dialogue on the Investment plan (from July 2016 onwards)
  • Communication networks (INFORM, INIO, Europe Direct, ESIF): together or side by side?
  • Open Data platform – update

* With a presentation by Chiara Ricci, OpenCoesione, Italy "Transparency of the list of operations of Structural Fund in Europe" PDF

Tuesday 31 May: Portorož, Slovenia; Poreč, Croatia


Morning session, Plenary
Room Emerald 2

Co-chaired by Tony Lockett, Deputy Head of Communication Unit, DG REGIO & Boris Kandziora, ESF and FEAD Coordination Unit, DG EMPL, European Commission

Opening and welcome
Andrej Engelman, Slovenia, Deputy Director of the Government Office for Development and European Cohesion Policy

Report from INFORM-INIO core group meeting
Peter Fischer, DG REGIOand Boris Kandziora, DG EMPL


Interactive workshops: Strategies and Tactics for Effective Social Media Communications – wave 1

Four parallel workshop sessions will allow getting tips and tricks, obtaining first-hand information on recent developments and learning from good practice in social media communication.

A1 Strategy: Content strategy and planning – Room Adria

Facilitators & speakers: Sebastian Jabbusch, Online and Social Media expert, Germany, Pablo Perez Armenteros PDF, DG COMM Social media team, European Commission

Rapporteur: Zoran Stamencic, DG EMPL

  • Developing a social media strategy for your organisation (Why? Who (audience)? What for? Then How? On which platforms?)
  • Integrating social media with existing communication and engagement channels and strategies
  • Identifying available resources (build a social media team)
  • Creating social media platforms specific plans (integrated and coherent)

B1 Strategy : Community management – Room Emerald 2

Facilitators & speakers: Karlo König, Social media expert, Croatia PDF; Marco Ricorda, Community Manager – Joint Research Centre, European Commission PDF

Rapporteur: Tony Lockett, DG REGIO

  • Building and maintaining an engaged online community
  • Social media reputation and brand management
  • "Tone" – Make it fun, appealing, engaging – create meaningful content

C1 Hands-on: Making the most out of Facebook – Room Mediterranea 2

Facilitator & speaker: Francesco Longu; DG EMPL Social Media Team PDF

Rapporteur: Margarete Rudzki, DG EMPL

  • What kind of posts work? How to maximise reach? How to pick the best schedule?
  • Using native videos and images, understanding post types
  • Understanding Facebook Insights
  • Ad campaigns on Facebook/Instagram

D1 Hands-on: Making the most out of Twitter – Room Mediterranea 1

Facilitators: Corinne Wenner, DG REGIO, Social Media; Ksenija Skreblin, Digital Leader, European Commission Representation, Croatia PDF

Rapporteur: Matteo Salvai, DG REGIO

  • Use of images, infographics, polls, etc.;
  • Hashtags: how to create, choose, use them;
  • Notify accounts
  • Twitter chats, live tweeting, Twitter walls
  • Native video on Twitter, etc.
  • Analytics, ROI

Interactive workshops – wave 2

Repetition of wave 1, to allow participants to attend two different topics


Afternoon session

Plenary session – Room Emerald 2: Reports from workshops A1-D2


Interactive workshops on ESIF communication practices

E Clear writing - linguistic aspects of public communication – Room Adria
Facilitator & speakers: Gareth Harding, Managing Director, Clear Europe PDF
Bureaucratic jargon exercise DOC - EU jargon buster exercise DOC

Paulina Kiewicz, Ministry of Economic Development, Poland – Making public communication documents more understandable

Rapporteur: tbd

F Evaluating communication activities – Room Emerald 2
Facilitator & speaker: Astrid Henningsen, Communications consultant PDF

Peter Fischer, DG REGIO: "2017: Time for a dual assessment – legal requirements in the area of communication" PDF

Rapporteur: Tony Lockett, DG REGIO

G Visuals, logos and more: branding efforts across the different networks – Room Mediterranea 1
Facilitator: Michal Klusak, EU Publicity Department, Ministry of Regional Development, Czech Republic PDF

Guillaume Terrien, Interact programme, Viborg; "State of play of the Interreg branding efforts"
Nataša Rojšek, Government Office for Development and European Cohesion Policy Slovenia, "The new Cohesion policy visual identity in Slovenia"
Vítor Almeida Devesa, Communication officer OP Norte 2020, Portugal: "The new visual identity of the Operational Programme Norte 2020" PDF

Rapporteur: Gianluca Comuniello, DG REGIO

H On the road again – showcasing ESIF achievements through travelling exhibitions – Room Mediterranea 2
Facilitator: Christine Zöllner, DG EMPL

Antonis Krystallidis and Dimitris Kontogiannopoulos, Managing Authority of the Operational Programme for the Region of Central Macedonia – Greece: Roadshow in the Region of Central Macedonia PDF
Natascia Blumetti and Gianluigi Ilardi, communication officers for the Managing Authority of the National OP Governance  and Institutional Capacity 2014-2020 - Agenzia per la Coesione Territoriale – Italy. “Eurodays per la Coesione Territoriale” PDF.

Rapporteur: Matteo Salvai, DG REGIO



Closing plenary – Room Emerald 2


Reports from workshops E-H

End of deliberations Day 1

Bus departure to Poreč, Croatia
Presentation of the Slovenia-Croatia 2007-2013 IPA CBC project is the promotion of Istrian Malvasia as a joint cross-border tourist attraction.

Wednesday 1 June: Ljubljana

8:45 Departure from Hotel Grand Bernardin
10:30 Lecture by Professor Dejan Verčič, Head of Centre for Marketing and Public Relations at the University of Ljubljana; internationally renowned public relations expert, organiser of conference: "New challenges for public communication in Europe" PDF
Cankarjev dom (Prešernova cesta 10)

ESF project visit in Ljubljana
The Slovenian REUSE Centres are social enterprises that provide employment to socially disadvantaged persons. They aim to contribute to environmental protection and waste reduction and are a good example of circular economy efforts in Slovenia.

The REUSE centre in Ljubljana will present its work and share its experiences in communicating with its customers (companies) and the general public. Besides the use of more traditional communication channels, this includes social media activities and a mobile application. PDF
(Povšetova ulica 4)
14:30 End