Communicating EU Regional Policy

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14th meeting of the INFORM network of EU Regional Policy communication officers Brussels, 2-3 December 2014

Check out the visual proceedings

Programme and presentations

Tuesday, 2 December 2014

11:00 – 13:00

Core Group Meeting

  1. INFORM network - programming 2014-2020
  2. Legal requirements
  3. INFORM network – Follow-up to the Prague meeting:
    1. Joint communication activities
    2. Training
    3. Peer review of communication strategies
14:30 – 15:30

Opening Plenary Session

Welcome and introductory remarks: 
Ana-Paula Laissy, Head of Communication Unit, DG REGIO, European Commission

Keynote speech:
Dragoş Bucurenci, Communication Adviser for the Commissioner for Regional Policy, Corina Crețu "Communicating the results of EU regional policy – a priority for Commissioner Crețu"

Information points:

  • Agnes Monfret, Head of European Cross-border co-operation unit, DG REGIO: "2015: celebrating 25 years of Interreg" PDF
  • Marianne Schrama (NL), Katerina Doležalová (CZ) and Peter Fischer, Communication officer, DG REGIO: Report from INFORM Core Group meeting
15:45 – 17:45

Parallel working groups

A. Maximising the impact of programme launch events

OP launch events have two main purposes: to inform potential beneficiaries of the new funding opportunities and to reach the local and regional media. Participants will exchange experiences of successful past launch events and share ideas for forthcoming ones. The most relevant ideas will be collected and shared.

Facilitators: Peter Fischer, Communication officer, DG REGIO and Boris Kandziora, Communication officer, DG Employment, Social Affairs and Inclusion, European Commission


B. Empowering beneficiaries to become Regional policy ambassadors

What can the Managing Authority do to help the beneficiary communicate? Case studies from the UK, the ESIF publicity guide for England, by Rob Martell, Marketing and Communications Manager, Department for Communities and Local Government PDF ; and the EU Neighbourhood Info Centre, by Kosta Pavlowitch, Team Leader and Francesca Predazzi, Deputy Project Leader of the ENPI info centre PDF.

Moderator: Linda Talve, Communication Manager, Central Baltic Programme

Rapporteur: Marie-Pierre Jouglain, Communication officer, DG REGIO


C. Communication priorities for 2015

This workshop will be an opportunity to compare notes on specific communication priorities for next year.  How are you planning to promote the 2014-2020 Operational Programmes?  Do you have any events planned around Europe Day in May?  How will you be celebrating 25 years of European Territorial Cooperation (Interreg), including European Cooperation Day in September?  Working in small groups, participants will share experiences, discuss common challenges and identify areas where common efforts, or even joint activities, could be beneficial.

Facilitators: Tony Lockett, Deputy Head of Communication unit, and Matteo Salvai, Communication officer, DG REGIO

17:45 – 18:00

Plenary: Wrap up session – reports from parallel working groups

Wednesday, 3 December 2014

9:00 – 10:30

Joint plenary session – INFORM Network + European Commission Representations

Going local – Maximising the impact of the INFORM network and the European Commission's Representations' communication activities

Moderator: Tony Lockett, Deputy Head of Communication Unit, DG REGIO, European Commission

Panel debate: Communicating regional policy – an opportunity to improve citizens' perceptions of Europe?

  • Pia Ahrenkilde Hansen, Director Representations, DG Communication (COMM), European Commission
  • Christophe Rouillon, Mayor of Coulaines, France, Vice-President of the Association of French Mayors PDF
  • Ana-Paula Laissy, Head of Communication Unit, DG REGIO, European Commission
  • Georg von Harrach, Reporter for Quadrant TV (ITV - Ch. 4 regional news)
10:45 – 12:15

Trilateral discussions by Member State:
REGIO desk officers + INFORM + Commission Reps

After 1) a round of mutual introduction, participants will 2) discuss in small groups, the scope for communicating regional policy in their national/regional context and 3) identify one or more concrete communication action(s) to jointly work on during 2015

Hosts: Peter Fischer, Tony Lockett, Shirin Wheeler (DG REGIO) Christiane Walcher, Gwenn Straszburger, Bela Dajka (DG COMM) supported by a team of facilitators

12:15 – 13:00


Chair: Ana-Paula Laissy, Head of Communication Unit, DG REGIO, European Commission

Results from the trilateral discussions, facilitated by Peter Fischer, Tony Lockett (DG REGIO) and Gwenn Straszburger (DG COMM)

Closing remarks:  

  • Timo Pesonen, Deputy Director-General DG COMM, European Commission
  • Walter Deffaa, Director-General DG REGIO, European Commission
14:15 – 16:15

3 parallel communication training sessions with external experts

1. Digital Story Telling 
Jon Worth, Blogger, Writer, Speaker, Trainer PDF

2. Drafting a communication strategy 
Bela Dajka, DG COMM; Peter Fischer, DG REGIO and Frank Schneider, Head of Communication Unit, Central Europe programme PDF

3. "Selling" the story of Regional Policy to the media
Shirin Wheeler, former spokesperson for Regional and Urban policy, former BBC correspondent in Brussels and Laurent Thieule, Director Communication, Committee of the Regions