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11th meeting of the INFORM network of EU Regional Policy communication officers 30-31 May 2013, Budapest


Thursday, 30 May 2013

INFORM core group meeting


Round table exchange of the INFORM core group (Room Budapest)

  • Major annual information activities 2013 – sharing experiences
  • Joint communication activities of INFORM network (follow-up from Saint Denis)
  • “Europe in my Region 2013”: Photo competition on Facebook
  • Information and publicity in the area of financial instruments
  • Update on 2014-2020 negotiations: information & publicity rules
  • Key lessons learned “on the ground”, when applying the information and publicity rules (incl. mistakes to avoid)
  • “Telling the Story” conference
  • On-going study on good communication

Official beginning for all INFORM Members

14h00 - 15h15

Welcome and presentation of the agenda (Plenary room)

Chair: Ana-Paula Laissy, Head of Unit, European Commission, Directorate-General for Regional and Urban Policy (DG REGIO), Communication Unit PDF

Nandor Csepreghy, Deputy State Secretary for Regional Policy, Hungary: Welcome speech

  • Report from core group meeting, incl. an update on the information and communication rules 2014-2020 PPT; Peter Fischer, Communication Officer, DG REGIO
  • Presentation PDF: Judit Szücs, Senior Adviser, Ministry of National Development, Hungary: “Open days of EU projects and related activities in Hungary”
15h30 - 17h15

3 parallel working groups A-C:

Workshop A – Communication Wiki - guidance for 2014-2020 (remaining chapters)
Room Budapest

The work on the communication wiki of the INFORM network can nearly be completed. Participants in this workshop will aim to complete the missing chapters and fill any gaps in the already closed chapters.

Facilitator: Peter Fischer, Communication officer, DG REGIO
Rapporteur: Peter Fischer, Communication officer, DG REGIO

Workshop B – Good practice examples from around the network (Campaigns, MAIA, …)
Room Brussels

In this workshop, several examples of communication practices from around Europe will be presented. Participants are invited to critically assess, if the activities presented could be adapted to their situations and programmes. Would the communication practice also work in another context?

Introductory presentations:
- Kaspars Rūklis, Information manager, Estonia – Latvia Programme, "Better Neighbours TV documentary" PPT
- Marcin Bialek, Information and Publicity Officer, Department for Coordination of Infrastructural Programmes, Ministry of Regional Development, "Selected communication activities from the Operational Programme Infrastructure and Environment in Poland" PPT
Facilitator: Paulo Emerenciano, Communication and Documentation Centre Coordinator, IFDR, Portugal
Simona Pohlova, Communication officer, DG REGIO

Workshop C – Lessons learnt from the period 2007-2013 (Plenary room)

The crossroads between two programme periods is a good moment to analyse which lessons have been learnt during the programme period 2007-2013. In the area of transnational co-operation, the South East Europe programme aims to ensure that project results can be reused by other interested parties. The Portuguese National Strategic Reference Framework Observatory has evaluated Portugal's communication activities. How effective was its communication strategy and what should change for 2014-2020?

Introductory presentations:
- Eloy Gómez Girón, Communication Manager, South East Europe Transnational Cooperation programme; “Reinvent the wheel or learn from the experiences of others? The South East Europe’s programme capitalisation strategy” PDF;;
- Cláudia Costa, Communication Officer at NSRF Observatory, Coordination of the National Communication NRSF Network, Portugal; “The Portuguese communication strategy: Learning from the past to build the future” PDF
Facilitator: Laura Melne, Information Point Manager, Central Baltic Programme
Rapporteur: Sinéad Meehan, Communication officer, DG REGIO

17h15 - 18h00

Closing session day 1 (Plenary room)

Chair: Ana-Paula Laissy (DG REGIO)
Reports from workshops A-C – main findings

Friday, 31 May 2013

09h30 - 10h30

Plenary session

Chair: Ana-Paula Laissy (DG REGIO)

  • PREZI: An innovative communication tool made in Hungary; Balázs Both,
  • European Co-operation Day 2013; Dorothee Fischer, INTERACT Point, Valencia

Information points by DG REGIO:

  • OPEN DAYS 2013, Simona Pohlova (DG REGIO)
  • RegioStars 2014 – State of play, Simona Pohlova (DG REGIO)
10h45 - 12h30

3 parallel workshops D-F

Workshop D – Raising the profile of Regional Policy : the role of beneficiaries (Room Budapest)

Beneficiaries, especially project implementers, can play a powerful role in explaining Regional policy and its projects: they know their projects best and can speak about them in an authentic way. This workshop will take a closer look at different ways of involving beneficiaries in communication activities.

Introductory presentations:
- Joana Augustauskaite (Environment Project Management Agency) and Ilma Skukauskaite (Ministry of Environment) Lithuania: “Raising awareness on environmental issues” PDF
- Mariel Sacco, Senior Manager on Communications, Evaluation & Training, Planning and Priorities Coordination Division, Parliamentary Secretariat for the EU Presidency 2017 and EU Funds, Malta: “Beneficiaries' involvement in annual activities” PDF
Facilitator: Kateřina Doležalová, EU publicity officer, Ministry of Regional Development, National Coordination unit, Czech Republic
Rapporteur: Charles White, Communication officer, DG REGIO

Workshop E – The challenge of communicating on two programme periods in parallel (Plenary room)

The new programme period 2014-2020 comes along with new investment opportunities, priorities and rules, sometimes also with new institutional arrangements or programme management responsibilities. So the main focus of communication activities has to be the potential beneficiaries about these new investment opportunities. However, the 2007-2013 period is still on-going for some time, and unused funds can still be spent for several years. At the same time, it is very important to communicate about the achievements of the programmes coming to an end and projects that have been successfully completed. This workshop will discuss ways to address these different communication objectives.

Introductory presentations:
- Velizar Petrov, Manager of District Information Point Plovdiv, Bulgaria "2 in 1 without sugar" PPT
- Kaspars Valtmanis, EU funds communication officer, Ministry of Finance of the Republic of Latvia, "The Latvian example" PDF; Latvia
Facilitator: Laura Caldironi, Communication officer, URBACT
Rapporteur: Simona Pohlova, Communication officer, DG REGIO

Workshop F – Overcoming communication challenges (Room Brussels)

Participants in this workshop will discuss different communication challenges. The Dutch presentation will focus on the process towards a strategy for the next period and the challenges on the way there (how to formulate a common core message, how to keep all partners on-board etc.). In the Greek example a co-operation arrangement with Europe Direct, to increase the awareness of the wider public about EU Regional policy in Western Greece, will be presented.

Introductory presentations:
- Marianne Schrama; Mieke Cornet, The Netherlands: “Cohesion policy communication 2014+ - joining forces in The Netherlands” PPT
- Eleni Pouliasi, Intermediate Managing Authority of Western Greece Region: "Raising the public awareness about EU Regional funds" PPT
Facilitator: Rob Martell, Marketing and Communications Manager, ERDF Programme Delivery North West of England
Rapporteur: Boris Kandziora, Communication officer, DG Employment, Social Affairs and Inclusion

12h30 - 13h15

Closing session (plenary room)

Chair: Ana-Paula Laissy (DG REGIO)

  • Reports from workshops
  • “Telling the Story” conference, Brussels, 09-10 December 2013
14h30 - 16h30/17h00

Project visit (voluntary)
Bus tour across central Budapest to ERDF project sites incl. the Budapest Zoo

Project presentation by the communication team of the Zoo. ERDF co-financed project: "Magic mountain" exhibition space for the spectacular presentation of all unique forms of life that have ever appeared on Earth and of the evolution of life.