Europe in My Region 2017

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Over 450,000 visitors to 2,700 projects in 25 countries

As part of this year's Europe in my Region campaign over 2,700 projects in 25 countries opened their doors to more than 450,000 visitors to showcase what EU regional projects are achieving.

The EU-wide communication campaign, coordinated by DG REGIO and implemented in cooperation with local partners, aimed to encourage citizens to discover EU-funded projects near them.
> For the Open EU Project Days regional and national authorities, sometimes in collaboration with Europe Direct, opened EU-funded projects to citizens, mainly during May 2017.

> Among the over 1000 participants of the project hunt, Paolo Isoardi from Italy was the quickest to give the right final answer.  As a prize, he was invited to discover some EU-funded projects in Stockholm.

> Over 700 photos depicting EU-funded projects were submitted to the photo competition. A jury composed of two photographers and one social media expert selected the three joint winners: "Sustainable development of the urban environment in support of social integration in Burgas", by Aliya Kazandzhieva from Bulgaria, "Environment and landscape improvement project in Skurup" by Dirk Harmsen from Sweden, and "Road improvement, walkways and cycleways in Wales" by Mathew Browne from the UK.

> Bloggers around Europe were invited to write about EU-funded projects. A jury composed of professional journalists picked the 4 winning blog posts, combining the quality of their posts with figures from website ratings, traffic and social analytics.  Romanian blogger Daniel Botea came first with Oltenian Rugs, a tradition revived with European funds. Close behind was Claudia Shute with Inte(gr)SKate: From Iraq to Plechárna

And the third place was tied between  Dennis Nill and Francesca Klein (From Tar to Turbines: My Personal Energy Transition) and Madeleina Kay (The Grey to Green secret – a subtle EU project).

Overall, the campaign had encouraging results and good level of engagement on social media too: the hashtag #EuinMyRegion totalled about 154,000 mentions, the promo videos on Facebook had over 1,000,000 views, showing that the promotion of the local stakeholders involved is a key driver for a successful campaign.