Synthesis study on DG REGIO communication actions
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The aim of the study was to provide a horizontal assessment of communication activities of DG REGIO in the period 2017-2018, with a specific focus on:
- a) consistency/coherence across these activities;
- b) synergies with existing communication campaigns carried out by Member States/Managing Authorities and other services of the Commission (in particular at corporate level).
The ultimate goal was to get an overview on the effectiveness of the communication activities about cohesion policy results to the European citizens and guidelines on how to improve the way DG REGIO communicates towards external audiences.
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